The Shelf — occupancy of the AI recommendation surface
The shelf is every moment an AI hands a shopper a recommendation: 15 consumer queries × 4 models = 60 moments. A moment is claimed when a model names any brand in the cohort. This quarter 58 are claimed and 2 sit empty.
Any airline
Most trusted
Safest
Best service
Long haul comfort
Best business class
Best value
Cheapest fare
Reliability recovery
Best loyalty
Business traveller preference
Flying with children
Sustainability
Iconic brand
Genuinely different
Claimed
14 / 15
15 / 15
15 / 15
14 / 15
Tile size = position in the answer (largest = named first) unclaimed moment
The Shelf
The Full Shelf view captures the top seven brands in each query, across each model regardless of the cohort frame. This is a true, moment in time, snapshot of the shelf set AI is choosing from.
Any airline
Most trusted
Safest
Best service
Hainan Airlines
EVA Air
STARLUX Airlines
Hainan Airlines
EVA Air
STARLUX Airlines
Long haul comfort
Best business class
Best value
Frontier Airlines
Allegiant Air
Sun Country
AirAsia
Allegiant Air
Frontier Airlines
Vueling
Cheapest fare
Frontier Airlines
Allegiant
Allegiant Air
Breeze Airways
Allegiant Air
Avelo Airlines
Breeze Airways
Flair Airlines
Wizz Air
Reliability recovery
Best loyalty
Business traveller preference
Flying with children
Sustainability
airBaltic
Jet2
STARLUX Airlines
Vietnam Airlines
Vietjet
airBaltic
Iconic brand
Genuinely different
Tile size = position in the answer (largest = named first) unclaimed moment
The long tail
The chart shows the first 7 brands in each answer. 115 further recommendations sit below that line, and 23 brands appear nowhere else — they were never named in the top 7 of any single answer. 17 of those were named exactly once. The most persistent of them are VietJet Air, Virgin Australia, Garuda Indonesia, IndiGo, Jetstar Airways — none frequent enough to reach the chart, all real recommendations given to someone asking. The tail is the finding: below the leaders this category has no consensus at all, and the brands filling that space are not the ones any incumbent is watching.
VietJet Air · Virgin Australia · Garuda Indonesia · IndiGo · Jetstar Airways · Thai Airways · AirAsia Group · Bamboo Airways · Google Flights · Icelandair · JetSmart · Jetstar · Kayak · LEVEL · PLAY · Philippine Airlines · STARLUX · Sky Airline · Skyscanner · TUI UK · Volaris · Wizz Air Group · flydubai
