ARA Airlines / Q3 2026 / Full Shelf Diagnostic

Singapore Airlines takes ten more places on the AI shelf than any other airline.

Why these three lead the shelf
1. Singapore Airlineschosen 33× / 9.9% / 4/4 models

Singapore Airlines appears in answers to 12 of 15 questions, and all four models name it. At least one model ranks it first. Its 33 places put it 10 ahead of the next airline, so it has the widest recall in this category.

2. Delta Air Lineschosen 23× / 6.9% / 4/4 models

Delta Air Lines appears in answers to 12 questions, the same reach as Singapore Airlines, and all four models name it. At least one model ranks it first. It is the only US carrier in the top three, but it takes 10 fewer places from the same question reach.

3. Qatar Airwayschosen 23× / 6.9% / 4/4 models

Qatar Airways appears in answers to 11 questions, and all four models name it. At least one model ranks it first. It ties Delta Air Lines on 23 places from one fewer question, so it takes slightly more places per question it appears in.

About the AI Shelf
The AI Shelf is the short list of names an AI assistant gives when someone asks what to buy. ChatGPT, Claude, Gemini and Perplexity answer the questions a real buyer asks, and every brand they name lands on the shelf. Your customer sees it before they see yours, and nobody can pay for position on it.
Each time a model chooses a brand over every other brand it could have named, that counts once. 334 choices were made here. Slice size is share of all of them.
75.7%held by the 30 audited brands
67brands chosen in total
9.9%largest holding / Singapore Airlines
The takeaway
No airline holds more than 10% of the 334 places that 67 airlines share. The three leaders together hold about 24%, so no single brand owns the AI answer for these questions. Airlines outside the audited set also take places, led by EVA Air with 7.
ARA Singapore Airlines — chosen 33x (9.9%) / 4/4 models (Cl, GPT, Gm, Px) / 12 of 15 questions / best rank #1Delta Air Lines — chosen 23x (6.9%) / 4/4 models (Cl, GPT, Gm, Px) / 12 of 15 questions / best rank #1Qatar Airways — chosen 23x (6.9%) / 4/4 models (Cl, GPT, Gm, Px) / 11 of 15 questions / best rank #1Emirates — chosen 22x (6.6%) / 4/4 models (Cl, GPT, Gm, Px) / 10 of 15 questions / best rank #1Southwest Airlines — chosen 20x (6.0%) / 4/4 models (Cl, GPT, Gm, Px) / 9 of 15 questions / best rank #1Cathay Pacific — chosen 18x (5.4%) / 4/4 models (Cl, GPT, Gm, Px) / 9 of 15 questions / best rank #1American Airlines — chosen 14x (4.2%) / 4/4 models (Cl, GPT, Gm, Px) / 7 of 15 questions / best rank #1Alaska Airlines — chosen 13x (3.9%) / 4/4 models (Cl, GPT, Gm, Px) / 8 of 15 questions / best rank #1United Airlines — chosen 13x (3.9%) / 4/4 models (Cl, GPT, Gm, Px) / 6 of 15 questions / best rank #1Qantas — chosen 9x (2.7%) / 3/4 models (Cl, GPT, Gm) / 4 of 15 questions / best rank #3ANA — chosen 8x (2.4%) / 3/4 models (Cl, GPT, Gm) / 4 of 15 questions / best rank #2Etihad — chosen 8x (2.4%) / 4/4 models (Cl, GPT, Gm, Px) / 4 of 15 questions / best rank #1EVA Air — chosen 7x (2.1%) / 4/4 models (Cl, GPT, Gm, Px) / 3 of 15 questions / best rank #1Ryanair — chosen 7x (2.1%) / 3/4 models (Cl, Gm, Px) / 4 of 15 questions / best rank #2Air New Zealand — chosen 6x (1.8%) / 3/4 models (GPT, Gm, Px) / 4 of 15 questions / best rank #1JetBlue — chosen 6x (1.8%) / 4/4 models (Cl, GPT, Gm, Px) / 4 of 15 questions / best rank #2Frontier Airlines — chosen 5x (1.5%) / 3/4 models (Cl, GPT, Gm) / 2 of 15 questions / best rank #1Japan Airlines — chosen 5x (1.5%) / 3/4 models (Cl, GPT, Gm) / 3 of 15 questions / best rank #1Lufthansa — chosen 5x (1.5%) / 3/4 models (GPT, Gm, Px) / 3 of 15 questions / best rank #4Wizz Air — chosen 5x (1.5%) / 3/4 models (Cl, Gm, Px) / 3 of 15 questions / best rank #2AirAsia — chosen 4x (1.2%) / 4/4 models (Cl, GPT, Gm, Px) / 2 of 15 questions / best rank #1Allegiant Air — chosen 4x (1.2%) / 2/4 models (GPT, Gm) / 2 of 15 questions / best rank #2Malaysia Airlines — chosen 4x (1.2%) / 4/4 models (Cl, GPT, Gm, Px) / 1 of 15 questions / best rank #3STARLUX Airlines — chosen 4x (1.2%) / 3/4 models (Cl, GPT, Gm) / 3 of 15 questions / best rank #1Air Canada — chosen 3x (0.9%) / 2/4 models (GPT, Px) / 2 of 15 questions / best rank #2Air France — chosen 3x (0.9%) / 3/4 models (Cl, Gm, Px) / 3 of 15 questions / best rank #1Allegiant — chosen 3x (0.9%) / 2/4 models (Cl, Px) / 2 of 15 questions / best rank #3British Airways — chosen 3x (0.9%) / 3/4 models (Cl, Gm, Px) / 1 of 15 questions / best rank #2Hainan Airlines — chosen 3x (0.9%) / 3/4 models (Cl, GPT, Gm) / 1 of 15 questions / best rank #4Pan Am — chosen 3x (0.9%) / 3/4 models (Cl, GPT, Gm) / 1 of 15 questions / best rank #1Scoot — chosen 3x (0.9%) / 2/4 models (Cl, Gm) / 2 of 15 questions / best rank #1Spirit — chosen 3x (0.9%) / 2/4 models (Cl, Px) / 3 of 15 questions / best rank #2airBaltic — chosen 2x (0.6%) / 2/4 models (GPT, Px) / 1 of 15 questions / best rank #5All Nippon Airways — chosen 2x (0.6%) / 2/4 models (Cl, Gm) / 2 of 15 questions / best rank #4Avelo Airlines — chosen 2x (0.6%) / 2/4 models (GPT, Gm) / 1 of 15 questions / best rank #3Breeze Airways — chosen 2x (0.6%) / 2/4 models (GPT, Gm) / 1 of 15 questions / best rank #3easyJet — chosen 2x (0.6%) / 2/4 models (Cl, Px) / 1 of 15 questions / best rank #6Frontier — chosen 2x (0.6%) / 1/4 models (Px) / 2 of 15 questions / best rank #1Hawaiian Airlines — chosen 2x (0.6%) / 2/4 models (GPT, Px) / 2 of 15 questions / best rank #2Jet2 — chosen 2x (0.6%) / 2/4 models (GPT, Px) / 2 of 15 questions / best rank #5JSX — chosen 2x (0.6%) / 2/4 models (Gm, Px) / 1 of 15 questions / best rank #1KLM — chosen 2x (0.6%) / 2/4 models (Cl, Gm) / 2 of 15 questions / best rank #5LATAM — chosen 2x (0.6%) / 2/4 models (Gm, Px) / 1 of 15 questions / best rank #3Turkish Airlines — chosen 2x (0.6%) / 1/4 models (Cl) / 2 of 15 questions / best rank #5Virgin Atlantic — chosen 2x (0.6%) / 2/4 models (Cl, GPT) / 1 of 15 questions / best rank #6Aero — chosen 1x (0.3%) / 1/4 models (Gm) / 1 of 15 questions / best rank #4Aeromexico — chosen 1x (0.3%) / 1/4 models (Px) / 1 of 15 questions / best rank #2Beond — chosen 1x (0.3%) / 1/4 models (Gm) / 1 of 15 questions / best rank #3China Airlines — chosen 1x (0.3%) / 1/4 models (Cl) / 1 of 15 questions / best rank #1Finnair — chosen 1x (0.3%) / 1/4 models (Cl) / 1 of 15 questions / best rank #7Flair Airlines — chosen 1x (0.3%) / 1/4 models (Gm) / 1 of 15 questions / best rank #5HK Express — chosen 1x (0.3%) / 1/4 models (Cl) / 1 of 15 questions / best rank #6Jet2.com — chosen 1x (0.3%) / 1/4 models (Gm) / 1 of 15 questions / best rank #1Korean Air — chosen 1x (0.3%) / 1/4 models (GPT) / 1 of 15 questions / best rank #7La Compagnie — chosen 1x (0.3%) / 1/4 models (Gm) / 1 of 15 questions / best rank #2Spirit Airlines — chosen 1x (0.3%) / 1/4 models (Cl) / 1 of 15 questions / best rank #1Sun Country — chosen 1x (0.3%) / 1/4 models (GPT) / 1 of 15 questions / best rank #6Surf Air Mobility — chosen 1x (0.3%) / 1/4 models (GPT) / 1 of 15 questions / best rank #3TUI Group — chosen 1x (0.3%) / 1/4 models (GPT) / 1 of 15 questions / best rank #3TWA — chosen 1x (0.3%) / 1/4 models (Cl) / 1 of 15 questions / best rank #2Vietjet — chosen 1x (0.3%) / 1/4 models (Px) / 1 of 15 questions / best rank #6Vietnam Airlines — chosen 1x (0.3%) / 1/4 models (Px) / 1 of 15 questions / best rank #4Vueling — chosen 1x (0.3%) / 1/4 models (Gm) / 1 of 15 questions / best rank #7Ethiopian Airlines — never named by any model, on any of the 15 queriesIberia — never named by any model, on any of the 15 queriesSAS — never named by any model, on any of the 15 queriesSwiss — never named by any model, on any of the 15 queries13 named twice8% of the shelf18 named once5% of the shelfSingapore Airlines / 33Delta Air Lines / 23Qatar Airways / 23Emirates / 22Southwest Airlines / 20Cathay Pacific / 18American Airlines / 14Alaska Airlines / 13STARLUX Airlines / 4Malaysia Airlines / 4Allegiant Air / 4AirAsia / 4Wizz Air / 5Lufthansa / 5Japan Airlines / 5Frontier Airlines / 5JetBlue / 6Air New Zealand / 6Ryanair / 7EVA Air / 7Etihad / 8ANA / 8Qantas / 9United Airlines / 1367BRANDS / CHOSEN 334 TIMESaudited brands hold 75.7%
In the current ARA IndexNot currently in the ARA Index — shaded by rank, darkest = chosen least often
All 67 chosen — the annotated ranking
#NameChosenShareModelsBestΔ
1Singapore Airlines339.9%4/4#1—
2Delta Air Lines236.9%4/4#1—
3Qatar Airways236.9%4/4#1—
4Emirates226.6%4/4#1—
5Southwest Airlines206.0%4/4#1—
6Cathay Pacific185.4%4/4#1—
7American Airlines144.2%4/4#1—
8Alaska Airlines133.9%4/4#1—
9United Airlines133.9%4/4#1—
10Qantas92.7%3/4#3—
11ANA82.4%3/4#2—
12Etihad82.4%4/4#1—
13EVA Air72.1%4/4#1—
14Ryanair72.1%3/4#2—
15Air New Zealand61.8%3/4#1—
16JetBlue61.8%4/4#2—
17Frontier Airlines51.5%3/4#1—
18Japan Airlines51.5%3/4#1—
19Lufthansa51.5%3/4#4—
20Wizz Air51.5%3/4#2—
21AirAsia41.2%4/4#1—
22Allegiant Air41.2%2/4#2—
23Malaysia Airlines41.2%4/4#3—
24STARLUX Airlines41.2%3/4#1—
25Air Canada30.9%2/4#2—
26Air France30.9%3/4#1—
27Allegiant30.9%2/4#3—
28British Airways30.9%3/4#2—
29Hainan Airlines30.9%3/4#4—
30Pan Am30.9%3/4#1—
31Scoot30.9%2/4#1—
32Spirit30.9%2/4#2—
33airBaltic20.6%2/4#5—
34All Nippon Airways20.6%2/4#4—
35Avelo Airlines20.6%2/4#3—
36Breeze Airways20.6%2/4#3—
37easyJet20.6%2/4#6—
38Frontier20.6%1/4#1—
39Hawaiian Airlines20.6%2/4#2—
40Jet220.6%2/4#5—
41JSX20.6%2/4#1—
42KLM20.6%2/4#5—
43LATAM20.6%2/4#3—
44Turkish Airlines20.6%1/4#5—
45Virgin Atlantic20.6%2/4#6—
46Aero10.3%1/4#4—
47Aeromexico10.3%1/4#2—
48Beond10.3%1/4#3—
49China Airlines10.3%1/4#1—
50Finnair10.3%1/4#7—
51Flair Airlines10.3%1/4#5—
52HK Express10.3%1/4#6—
53Jet2.com10.3%1/4#1—
54Korean Air10.3%1/4#7—
55La Compagnie10.3%1/4#2—
56Spirit Airlines10.3%1/4#1—
57Sun Country10.3%1/4#6—
58Surf Air Mobility10.3%1/4#3—
59TUI Group10.3%1/4#3—
60TWA10.3%1/4#2—
61Vietjet10.3%1/4#6—
62Vietnam Airlines10.3%1/4#4—
63Vueling10.3%1/4#7—
64Ethiopian Airlines00.0%0/4——
65Iberia00.0%0/4——
66SAS00.0%0/4——
67Swiss00.0%0/4——
ARA / ALGORITHM READINESS ANALYSIS / ARACO.AI — 4 models x 15 buyer questions, top 7 answers per cell. MEASURING AI TRUST IN BRANDS.
Naming variants merged before counting: none. Query counts for merged brands are upper bounds.