Each line is one brand. The blue dot shows how clearly the machines describe the brand. The pink dot shows how distinctly the brand reads as itself. Clarity has a median of 16 out of 20. Identity has a median of 14. The highest identity score is 15, held by Ally, U.S. Bank, Chime, PNC, USAA, TD Bank. Identity uses rubric v1.2.0. Do not compare it with categories scored on an earlier version.