ARA INDEX: Q3 BEER BRAND FUNDAMENTALS VS RECOMMENDATIONS
Horizontal position is everything a brand has built — the four non-recommendation attributes, averaged.
Vertical position is whether a machine actually names it. Colour is the brand's Trust Tier, its five attributes summed.
0
5
10
15
20
5
10
15
20
Allagash
Asahi
Athletic Brewing
Blue Moon
Bud Light
Budweiser
Carlsberg
Coors Light
Corona
Firestone Walker
Founders
Guinness
Heineken
Lagunitas
Michelob Ultra
Miller Lite
Modelo
Pilsner Urquell
Sam Adams
Sierra Nevada
Stella Artois
Tsingtao
Brand Fundamentals
A1 Structural Readiness / A2 Semantic Clarity / A3 Emotional Residue / A4 Identity & Voice, averaged
A5 AI Recommendation
TRUST TIER
Awesome 83–100
Strong 70–82
Average 56–69
Weak 40–55
Invisible 0–39
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