Competitive Ranking — by Total ARA Score
Twenty-two beer brands, five attributes scored 0–20 each and summed to 100. Cohort average 63; the spread runs 82 to 46.
01
Guinness
82
+19 vs avg
02
Athletic Brewing
77
+1
03
Heineken
77
-3
04
Modelo
76
+3
05
Budweiser
71
+2
06
Pilsner Urquell
71
*
07
Sierra Nevada
68
*
08
Firestone Walker
65
*
09
Allagash
64
*
10
Corona
64
+1
11
Michelob Ultra
64
*
12
Coors Light
63
*
13
Bud Light
62
+8
14
Miller Lite
62
*
15
Lagunitas
60
*
16
Sam Adams
58
*
17
Stella Artois
57
-7
18
Asahi
53
-4
19
Blue Moon
53
*
20
Carlsberg
53
-7
21
Tsingtao
47
+3
22
Founders
46
*
* first study — no prior reading, so no movement figure (11 of 22 brands)