The Shelf — occupancy of the AI recommendation surface
The shelf is every moment an AI hands a shopper a recommendation: 11 consumer queries × 4 models = 44 moments. A moment is claimed when any brand in the cohort is named. This quarter 44 are claimed and 0 sit empty — the shelf is not a fixed pie the cohort is splitting; most of it belongs to no one yet.
Consumer query
Claude
GPT-4o
Perplexity
Gemini
What's the best beer brand to bring to a summer BBQ?
What's the best beer brand to bring to a party?
What's the best beer brand for game day?
What's the most iconic or timeless beer brand?
What's the best beer if I'm new to premium or craft beer?
What's the best non-alcoholic beer?
What's the best beer brand for someone who likes a crisp, sessionable, easy-drinking style?
What's the most trusted or highest quality beer brand?
What's the best global beer brand for a summer BBQ?
What's the most iconic or timeless global beer brand?
What's a trending beer right now? What new beers should I try this year?
Claimed
11 / 11
11 / 11
11 / 11
11 / 11
Tile size = position in the answer (largest = named first) unclaimed moment