Competitive Ranking - by Total ARA Score
Twelve beverage brands, five attributes scored 0-20 each and summed to 100. Cohort mean 63; the spread runs 79 to 35.
01 Coca-Cola
79
+16 vs avg
02 Liquid Death
77
+0
03 Red Bull
76
-1
04 Gatorade
74
+2
05 Olipop
67
-8
06 Dr Pepper
59
-6
07 Monster
58
-2
08 Celsius
57
+0
09 Pepsi
57
-5
10 Poppi
56
-9
11 Sprite
56
-5
12 Prime
35
-5
Bar length is position, scored on the full fifteen-question battery. The delta is movement, scored like-for-like on the eight questions carried forward word-for-word from Q2 — the only basis on which two quarters are the same measurement.