Competitive Ranking - by Total ARA Score
Twelve beverage brands, five attributes scored 0-20 each and summed to 100. Cohort mean 63; the spread runs 79 to 35.
01 Coca-Cola
STRONG
79
+16 vs avg
02 Liquid Death
STRONG
77
+0
Bar length is position, scored on the full fifteen-question battery. The delta is movement, scored like-for-like on the eight questions carried forward word-for-word from Q2 — the only basis on which two quarters are the same measurement.