The Shelf — occupancy of the AI recommendation surface
The shelf is every moment an AI hands a shopper a recommendation: 15 consumer queries × 4 models = 60 moments. A moment is claimed when any brand in the cohort is named. This quarter 43 are claimed and 17 sit empty — the shelf is not a fixed pie the cohort is splitting; most of it belongs to no one yet.
Consumer query
Claude
GPT-4o
Perplexity
Gemini
What are the best sports drinks?
What's the coolest soda?
What's the best drink for a road trip?
What's the best energy drink?
What's the healthiest soda?
What's the most refreshing beverage brand?
What drink brand is best for hydration?
What's the water brand everyone is talking about?
What's the best beverage brand for focus and productivity?
I'm looking for a fizzy and fun beverage brand — what do you recommend?
What's the best beverage brand to pair with pizza?
What's the best water brand?
What's the most iconic beverage brand?
What's the beverage brand with the most distinctive packaging?
What's the safest beverage brand for a teenager?
Claimed
11 / 15
10 / 15
11 / 15
11 / 15
Tile size = position in the answer (largest = named first) unclaimed moment