Holds six per cent of its own category, and that is the top of this shelf, which is the finding. In any other category it would be a footnote.
2. Pepsichosen 12× / 3.6% / 4/4 models
Follows Coca-Cola almost everywhere it appears and rarely leads. It is named as the alternative, which is a real position but a borrowed one.
3. Fijichosen 10× / 3.0% / 4/4 models
The highest-placed brand not in the ARA Index, holding that position on one question, the best water, answered the same way by every model.
About the AI Shelf
The AI Shelf is the short list of names an AI assistant gives when someone asks what to buy. ChatGPT, Claude, Gemini and Perplexity answer the questions a real buyer asks, and every brand they name lands on the shelf. Your customer sees it before they see yours, and nobody can pay for position on it.
Each time a model chooses a brand over every other brand it could have named, that counts once. 331 choices were made here. Slice size is share of all of them.
6.0%largest holding — Coca-Cola
25.1%held by the 12 audited brands
126brands named in total
The takeaway
No brand holds more than six per cent of its own category: the widest open shelf we have measured. But on the questions carried from last quarter it narrowed against the challengers, not for them.
In the current ARA IndexNot currently in the ARA Index — shaded by rank, darkest = chosen least often
All 126 brands — the annotated ranking
#
Name
Chosen
Share
Models
Best
Δ anchors
1
Coca-Cola
20
6.0%
4/4
#1
-1
2
Pepsi
12
3.6%
4/4
#2
+4
3
Fiji
10
3.0%
4/4
#1
+1
4
Gatorade
10
3.0%
4/4
#1
+5
5
LaCroix
10
3.0%
4/4
#1
+7
6
Red Bull
10
3.0%
4/4
#1
+1
7
Evian
9
2.7%
3/4
#1
+2
8
BodyArmor
8
2.4%
3/4
#2
+7
9
Powerade
8
2.4%
4/4
#2
+4
10
Perrier
7
2.1%
4/4
#2
+2
11
Smartwater
7
2.1%
4/4
#1
+4
12
Celsius
6
1.8%
4/4
#2
+1
13
Liquid Death
6
1.8%
4/4
#1
0
14
Nuun
6
1.8%
3/4
#2
+1
15
Spindrift
6
1.8%
4/4
#1
+1
16
Starbucks
6
1.8%
3/4
#1
—
17
Bubly
5
1.5%
3/4
#2
+2
18
Dr Pepper
5
1.5%
4/4
#2
+1
19
Liquid I.V.
5
1.5%
2/4
#1
+1
20
Aquafina
4
1.2%
4/4
#1
+2
21
Dasani
4
1.2%
3/4
#1
+1
22
Jones Soda
4
1.2%
3/4
#3
+2
23
LMNT
4
1.2%
2/4
#3
-2
24
Monster
4
1.2%
4/4
#1
+1
25
Olipop
4
1.2%
4/4
#1
-4
26
Pedialyte
4
1.2%
3/4
#3
+3
27
San Pellegrino
4
1.2%
2/4
#2
0
28
Topo Chico
4
1.2%
3/4
#2
-2
29
Voss
4
1.2%
4/4
#3
+1
30
Bang Energy
3
0.9%
3/4
#5
+1
31
Ghost Energy
3
0.9%
3/4
#1
0
32
Jarritos
3
0.9%
2/4
#2
+1
33
Peroni
3
0.9%
3/4
#1
—
34
Reign
3
0.9%
3/4
#3
0
35
Sprite
3
0.9%
3/4
#2
0
36
Vita Coco
3
0.9%
3/4
#6
+3
37
7UP
2
0.6%
2/4
#4
-1
38
A-GAME
2
0.6%
1/4
#1
+2
39
Absolut Vodka
2
0.6%
2/4
#2
—
40
C4 Energy
2
0.6%
2/4
#2
-1
41
Essentia
2
0.6%
1/4
#1
+1
42
Fanta
2
0.6%
1/4
#1
0
43
Fever-Tree
2
0.6%
1/4
#6
+1
44
GT's
2
0.6%
2/4
#3
+1
45
Health-Ade
2
0.6%
2/4
#4
+1
46
Heineken
2
0.6%
2/4
#5
—
47
Horizon Organic
2
0.6%
2/4
#6
—
48
Icelandic Glacial
2
0.6%
1/4
#1
+1
49
LIFEWTR
2
0.6%
2/4
#7
-1
50
Minute Maid
2
0.6%
2/4
#6
+2
51
Mountain Dew
2
0.6%
2/4
#3
-1
52
Organic Valley
2
0.6%
2/4
#7
—
53
Peet's Coffee
2
0.6%
2/4
#2
—
54
Poland Spring
2
0.6%
2/4
#5
—
55
Poppi
2
0.6%
2/4
#1
-4
56
Rockstar
2
0.6%
2/4
#4
0
57
Saratoga
2
0.6%
2/4
#4
+1
58
Simply
2
0.6%
1/4
#5
+1
59
Zevia
2
0.6%
2/4
#2
-1
60
Zico
2
0.6%
2/4
#7
+2
61
4Life Mineral Water
1
0.3%
1/4
#7
—
62
5-hour Energy
1
0.3%
1/4
#3
0
63
Acqua Panna
1
0.3%
1/4
#3
—
64
Arizona Iced Tea
1
0.3%
1/4
#5
—
65
Bloom Nutrition Sparkling Energy
1
0.3%
1/4
#3
—
66
Blue Bottle
1
0.3%
1/4
#3
—
67
Blue Moon
1
0.3%
1/4
#3
—
68
Boylan Bottling Co.
1
0.3%
1/4
#5
0
69
Bucked Up Energy
1
0.3%
1/4
#6
—
70
Budweiser
1
0.3%
1/4
#3
—
71
Bulletproof Coffee
1
0.3%
1/4
#3
—
72
Cactus Cooler
1
0.3%
1/4
#5
+1
73
Califia Farms
1
0.3%
1/4
#5
—
74
Chameleon Cold-Brew
1
0.3%
1/4
#4
—
75
Cheerwine
1
0.3%
1/4
#4
+1
76
CORE Hydration
1
0.3%
1/4
#6
—
77
Death Wish Coffee
1
0.3%
1/4
#2
—
78
Deer Park
1
0.3%
1/4
#6
—
79
DripDrop
1
0.3%
1/4
#1
-1
80
Electrolit Instant Hydration
1
0.3%
1/4
#5
+1
81
Eternal
1
0.3%
1/4
#5
-1
82
Fentimans
1
0.3%
1/4
#5
—
83
Guayaki
1
0.3%
1/4
#6
-2
84
Hal's New York
1
0.3%
1/4
#3
—
85
Hendrick's Gin
1
0.3%
1/4
#4
—
86
Hint Water
1
0.3%
1/4
#6
—
87
Ice Mountain
1
0.3%
1/4
#3
—
88
Ippodo Tea Co.
1
0.3%
1/4
#7
—
89
Irn-Bru
1
0.3%
1/4
#5
+1
90
Ito En
1
0.3%
1/4
#5
—
91
Kirkland
1
0.3%
1/4
#5
—
92
Lavazza
1
0.3%
1/4
#3
—
93
MatchaBar
1
0.3%
1/4
#7
—
94
Modelo Especial
1
0.3%
1/4
#2
—
95
Moretti
1
0.3%
1/4
#2
—
96
Mountain Valley Spring Water
1
0.3%
1/4
#4
—
97
Naked
1
0.3%
1/4
#6
—
98
Nectar Essential Daily Hydration
1
0.3%
1/4
#7
+1
99
Orangina
1
0.3%
1/4
#5
—
100
Path Water
1
0.3%
1/4
#6
—
101
Patrón Tequila
1
0.3%
1/4
#7
—
102
Pilsner Urquell
1
0.3%
1/4
#7
—
103
Pique Tea
1
0.3%
1/4
#4
—
104
Polar
1
0.3%
1/4
#5
—
105
Prime
1
0.3%
1/4
#2
+1
106
Propel
1
0.3%
1/4
#1
+1
107
Proud Source Spring Water
1
0.3%
1/4
#3
—
108
Ramune
1
0.3%
1/4
#4
0
109
Reed's Ginger Beer
1
0.3%
1/4
#7
+1
110
Rishi Tea
1
0.3%
1/4
#5
—
111
Ruffino
1
0.3%
1/4
#7
—
112
Skratch Labs
1
0.3%
1/4
#6
-2
113
Source One Vodka
1
0.3%
1/4
#6
—
114
Stanley
1
0.3%
1/4
#3
0
115
Starry
1
0.3%
1/4
#7
0
116
Stella Artois
1
0.3%
1/4
#4
—
117
Stumptown Cold Brew
1
0.3%
1/4
#6
—
118
Tabasco
1
0.3%
1/4
#2
—
119
Tailwind
1
0.3%
1/4
#5
-1
120
Tropicana
1
0.3%
1/4
#4
—
121
Twinings
1
0.3%
1/4
#4
—
122
Veuve Clicquot
1
0.3%
1/4
#3
—
123
Volvic
1
0.3%
1/4
#2
—
124
Waiakea
1
0.3%
1/4
#4
+1
125
Waterloo Sparkling Water
1
0.3%
1/4
#6
—
126
Yogi Tea
1
0.3%
1/4
#6
—
ARA · ALGORITHM READINESS ANALYSIS · ARACO.AI — 4 models × 15 consumer questions, top answers per cell. MEASURING AI TRUST IN BRANDS. Naming variants merged before counting: 7UP · BodyArmor · C4 Energy · Coca-Cola · Dr Pepper · Fever-Tree · Fiji · GT's · Ghost Energy · Health-Ade · LaCroix · Liquid I.V. · Nuun · Pedialyte · Powerade · Reign · Rockstar · Simply · Skratch Labs · Voss · Zico. Query counts for merged brands are upper bounds. Movement (Δ) is measured on 8 anchor questions carried from Q2, top 7 per cell, both quarters — a different basis from the placement counts beside it, which cover every question in the quarter.
