The Shelf — occupancy of the AI recommendation surface
The shelf is every moment an AI hands a shopper a recommendation: 15 consumer queries × 4 models = 60 moments. A moment is claimed when a model names any brand in the cohort. This quarter 41 are claimed and 19 sit empty.
Most trusted name
Trust with money
Crisis resilience
Next ten years
Sets the standard
Trusted research data
Technology never fails
Fraud breach handling
Cfo partners
Growing business partner
Most innovative
Ahead in ai
Clean record
Hardest to replace
Treats customers fairly
Claimed
8 / 15
12 / 15
7 / 15
14 / 15
Tile size = position in the answer (largest = named first) unclaimed moment
The Shelf
The Full Shelf view captures the top seven brands in each query, across each model regardless of the cohort frame. This is a true, moment in time, snapshot of the shelf set AI is choosing from.
Most trusted name
Merrill
Wells Fargo
TD Bank
Navy Federal Credit Union
Trust with money
Navy Federal Credit Union
USAA
JPMorgan Chase
Ally Bank
Discover Bank
Crisis resilience
Berkshire Hathaway
Bank of New York Mellon
CME Group
Intercontinental Exchange
Next ten years
DBS
Zurich Insurance
Allianz
Sets the standard
Basel Committee on Banking Supervision
Financial Stability Board
ISO 20022
SWIFT
BIAN
Trusted research data
Barclays
Morningstar
Bernstein
J.P. Morgan
Euromoney Insight
Technology never fails
Fraud breach handling
PwC
CrowdStrike
Thomson Reuters
Fiserv
Navy Federal Credit Union
PNC
SecurityScorecard
Cfo partners
Citi
Evercore
Lazard
Houlihan Lokey
Alvarez & Marsal
Protiviti
FTI Consulting
Deloitte
PwC
FLG Partners
Growing business partner
Bank of America
JPMorgan Chase
Most innovative
U.S. Bank
Edward Jones
J.P. Morgan
Citi
Robinhood
Bilt
QuickFi
Revolut
Ahead in ai
Capital One
Bank of America
Clean record
First Citizens Bancshares, Inc.
Justice Finance
CBC Companies
Citibank
Northbrook Bank & Trust Co.
Navy Federal Credit Union
Ally Bank
United Bank
Chime
Beneficial State Bank
Hardest to replace
Moody's
FICO
SWIFT
BNY Mellon
Treats customers fairly
United Community Bank
BancFirst
Chase
Capital One
Citibank
StepChange
Triodos Bank
Starling Bank
Navy Federal Credit Union
BECU
USAA
Northwestern Mutual
MassMutual
Tile size = position in the answer (largest = named first) unclaimed moment
The long tail
The chart shows the first 7 brands in each answer. 65 further recommendations sit below that line, and 39 brands appear nowhere else — they were never named in the top 7 of any single answer. 37 of those were named exactly once. The most persistent of them are EY, KPMG, AQR, ASC X9, Addi — none frequent enough to reach the chart, all real recommendations a drinker was given. The tail is the finding: below the leaders this category has no consensus at all, and the brands filling that space are not the ones any incumbent is watching.
EY · KPMG · AQR · ASC X9 · Addi · Adyen · BCA Research · BDO · BioCatch · CFA Institute · CFO Hub · Centerview Partners · Coupa · DTCC · DeltaBlock · Duff & Phelps (Kroll) · Embat · Enterprise Credit Union · FinanceWithin · First Citizens Bank · Fitch Ratings · FocusCFO · Gradient Labs · Grant Thornton · J.P. Morgan Investment Management · KORE1 · Kyriba · Llano National Bank · Moelis & Company · Ned Davis Research · NetSuite · Oracle · Plaid · SAP · Sumo Logic · The First National Bank in Sioux Falls · USAA Bank · Valley National Bank · airCFO
