The Shelf — occupancy of the AI recommendation surface
The shelf is every moment an AI hands a shopper a recommendation: 15 consumer queries × 4 models = 60 moments. A moment is claimed when a model names any brand in the cohort. This quarter 45 are claimed and 15 sit empty.
Everyday fridge
Breakfast
Family favorite
Lunch on the go
Afternoon not soda
Hot day refresher
Real fruit simple ingredients
Taste not too sweet
Natural and real
Soda swap
Bored of water
For kids
Cultural footprint
Sourcing transparency
Dietitian recommended
Claimed
10 / 15
11 / 15
11 / 15
13 / 15
Tile size = position in the answer (largest = named first) unclaimed moment
The Shelf
The Full Shelf view captures the top seven brands in each query, across each model regardless of the cohort frame. This is a true, moment in time, snapshot of the shelf set AI is choosing from.
Everyday fridge
Poland Spring
Pure Leaf
Honest Tea
GT's
San Pellegrino
Vittel
Bubly
Breakfast
Pukka
Traditional Medicinals
GT's
Health-Ade
Brew Dr.
Suja
Soylent
Ambronite
Lifeway
GT's
Carnation Breakfast Essentials
Premier Protein
Fairlife Core Power
Lifeway Kefir
GT's Synergy Kombucha
MALK Organics
Elmhurst 1925
Three Trees
Two Good Smoothies
Family favorite
Niagara Bottling
Juicy Juice
Lunch on the go
Waterloo
Bubly
GT's Living Foods
Vita Coco
Zevia
Vahdam
Martinelli's
Health-Ade
GT's Synergy
Ito En
Just Ice Tea
Afternoon not soda
Waterloo
Pure Leaf
Tazo
GT's
Recess
Wild Wonder
Health-Ade
Harmless Harvest
Hot day refresher
Vita Coco
GT's Living Foods
Real fruit simple ingredients
Vinut
Jabin Beverage Company
Blue Monkey
Drink Mood
Tasty Orchard
Suja Juice
Daily Harvest
Odwalla
Taste not too sweet
Aura Bora
Recess
Kin Euphorics
Natural and real
Yogi
LivReal
Hello Honey Iced Tea
MALK Organics
Harmless Harvest
Sound
GoodOnya
Cure Hydration
Soda swap
Waterloo
Hint Water
Liquid I.V.
Bored of water
Hint Water
Liquid I.V.
LMNT
Nuun
For kids
Vita Coco
Zico
Core Power
Suja Kids
Hint Kids
Rethink Kids Water
Vita Coco Kids
Cure Kids Electrolyte Mix
Cultural footprint
Sourcing transparency
Traditional Medicinals
Numi Tea
Guayaki Yerba Mate
Just Ice Tea
So Delicious Dairy Free
Harmless Harvest
Guayakí Yerba Mate
Dietitian recommended
Athletic Brewing
Ritual Zero Proof
Tile size = position in the answer (largest = named first) unclaimed moment
The long tail
The chart shows the first 7 brands in each answer. 125 further recommendations sit below that line, and 44 brands appear nowhere else — they were never named in the top 7 of any single answer. 38 of those were named exactly once. The most persistent of them are Evolution Fresh, POM Wonderful, Propel, Tejava, True Lemon — none frequent enough to reach the chart, all real recommendations a drinker was given. The tail is the finding: below the leaders this category has no consensus at all, and the brands filling that space are not the ones any incumbent is watching.
Evolution Fresh · POM Wonderful · Propel · Tejava · True Lemon · Ultima · A-GAME Zero Sugar · AG1 · BLOOM · Bai · Bloom · Body Armor · Brew Dr. Kombucha · Core Power by Fairlife · Cove · Gatorade Zero · Guayaki · Health-Ade Kombucha · Hiyo · Humm Zero Sugar · Ka'Chava · KeVita · Koia · M&S · MALK · MUD\WTR · MatchaBar · Metromint · Minute Maid · NOON · Owyn · Powerade Zero · Raw Generation · Remedy · Rishi Tea · Ryze · Smartwater · Stur · Thorne Catalyte · Truvani · Vitaminwater · WestSoy · Wildwonder · hiyo
