ARA Hospitality Brand Consultancies · Q3 2026 · Full Shelf Diagnostic

Ask AI who does hospitality brand strategy. It names generalists.

Why these three lead the shelf
1. Landorchosen 37× / 9.6% / 4/4 models

Named by every model on every one of the fifteen questions. It is not a hospitality specialist at all: it is the firm the models reach for whenever the question contains the word brand.

2. Interbrandchosen 26× / 6.8% / 3/4 models

The same generalist advantage, helped by publishing a ranking every year that the whole industry cites. Its own research is training data about itself.

3. Pentagramchosen 19× / 4.9% / 4/4 models

Wins on named partners rather than on the firm. The individual designers are documented, and a model can attribute work to a person.

About the AI Shelf
The AI Shelf is the short list of names an AI assistant gives when someone asks what to buy. ChatGPT, Claude, Gemini and Perplexity answer the questions a real buyer asks, and every brand they name lands on the shelf. Your customer sees it before they see yours, and nobody can pay for position on it.
Each time a model chooses a brand over every other brand it could have named, that counts once. 385 choices were made here. Slice size is share of all of them.
9.6%largest holding — Landor
5.2%held by all 11 audited specialists
8 of 11specialists named even once
The takeaway
The generalist wins the specialist's category. Landor alone holds nearly twice the shelf of the eleven hospitality specialists combined: being known for branding beats being known for hospitality.
ARA Landor — 37 placements (9.6%) · 4/4 models (Cl, GPT, Gm, Px) · 15 of 15 queries · best rank #1Interbrand — 26 placements (6.8%) · 3/4 models (Cl, GPT, Px) · 12 of 15 queries · best rank #1Pentagram — 19 placements (4.9%) · 4/4 models (Cl, GPT, Gm, Px) · 11 of 15 queries · best rank #1Lippincott — 15 placements (3.9%) · 3/4 models (Cl, GPT, Px) · 8 of 15 queries · best rank #1Siegel+Gale — 15 placements (3.9%) · 3/4 models (GPT, Gm, Px) · 10 of 15 queries · best rank #1FutureBrand — 14 placements (3.6%) · 3/4 models (Cl, GPT, Px) · 11 of 15 queries · best rank #2Wolff Olins — 10 placements (2.6%) · 4/4 models (Cl, GPT, Gm, Px) · 6 of 15 queries · best rank #2Gensler — 6 placements (1.6%) · 4/4 models (Cl, GPT, Gm, Px) · 2 of 15 queries · best rank #1Prophet — 6 placements (1.6%) · 2/4 models (Cl, Px) · 5 of 15 queries · best rank #2Brandteliers — 5 placements (1.3%) · 1/4 models (Gm) · 5 of 15 queries · best rank #1Horwath HTL — 5 placements (1.3%) · 3/4 models (Cl, GPT, Px) · 4 of 15 queries · best rank #4HVS — 5 placements (1.3%) · 3/4 models (Cl, Gm, Px) · 3 of 15 queries · best rank #1Rockwell Group — 5 placements (1.3%) · 4/4 models (Cl, GPT, Gm, Px) · 2 of 15 queries · best rank #3AvroKO — 4 placements (1.0%) · 3/4 models (Cl, GPT, Px) · 2 of 15 queries · best rank #1FINE — 4 placements (1.0%) · 1/4 models (Gm) · 4 of 15 queries · best rank #1HBA (Hirsch Be… — 4 placements (1.0%) · 4/4 models (Cl, GPT, Gm, Px) · 1 of 15 queries · best rank #2Lexicon Brandi… — 4 placements (1.0%) · 4/4 models (Cl, GPT, Gm, Px) · 1 of 15 queries · best rank #1Mucca — 4 placements (1.0%) · 2/4 models (Cl, Gm) · 3 of 15 queries · best rank #3QUO Global — 4 placements (1.0%) · 3/4 models (GPT, Gm, Px) · 4 of 15 queries · best rank #3WATG Advisory — 4 placements (1.0%) · 2/4 models (Cl, Px) · 4 of 15 queries · best rank #1Yabu Pushelberg — 4 placements (1.0%) · 4/4 models (Cl, GPT, Gm, Px) · 1 of 15 queries · best rank #4Boston Consult… — 3 placements (0.8%) · 2/4 models (Gm, Px) · 3 of 15 queries · best rank #3CBRE Hotels — 3 placements (0.8%) · 3/4 models (Cl, GPT, Px) · 1 of 15 queries · best rank #2Craft & Root — 3 placements (0.8%) · 1/4 models (Gm) · 3 of 15 queries · best rank #4DesignAgency — 3 placements (0.8%) · 1/4 models (Cl) · 3 of 15 queries · best rank #2GOCO Hospitali… — 3 placements (0.8%) · 3/4 models (Cl, Gm, Px) · 1 of 15 queries · best rank #1JLL Hotels & H… — 3 placements (0.8%) · 3/4 models (Cl, GPT, Px) · 1 of 15 queries · best rank #3McKinsey & Com… — 3 placements (0.8%) · 3/4 models (Cl, Gm, Px) · 3 of 15 queries · best rank #5Once Upon a Time — 3 placements (0.8%) · 1/4 models (Gm) · 3 of 15 queries · best rank #2Spa Strategy — 3 placements (0.8%) · 3/4 models (Cl, Gm, Px) · 1 of 15 queries · best rank #2Streetsense — 3 placements (0.8%) · 2/4 models (Cl, Gm) · 3 of 15 queries · best rank #3A Hundred Monk… — 2 placements (0.5%) · 2/4 models (Cl, Px) · 1 of 15 queries · best rank #3Catchword — 2 placements (0.5%) · 2/4 models (Cl, Px) · 1 of 15 queries · best rank #2Conran Design… — 2 placements (0.5%) · 2/4 models (Cl, Px) · 2 of 15 queries · best rank #5Deloitte — 2 placements (0.5%) · 2/4 models (Gm, Px) · 2 of 15 queries · best rank #1Longitude — 2 placements (0.5%) · 1/4 models (Gm) · 2 of 15 queries · best rank #4McKinsey — 2 placements (0.5%) · 2/4 models (Cl, Gm) · 2 of 15 queries · best rank #2Meyer Davis — 2 placements (0.5%) · 2/4 models (Cl, Px) · 1 of 15 queries · best rank #5MMGY Global — 2 placements (0.5%) · 1/4 models (Px) · 2 of 15 queries · best rank #1Raison d'Etre — 2 placements (0.5%) · 2/4 models (Cl, GPT) · 1 of 15 queries · best rank #2Sideways NYC — 2 placements (0.5%) · 1/4 models (Gm) · 2 of 15 queries · best rank #4Smallwood — 2 placements (0.5%) · 1/4 models (Px) · 2 of 15 queries · best rank #3Think Hospital… — 2 placements (0.5%) · 1/4 models (Gm) · 2 of 15 queries · best rank #2Wunderman Thom… — 2 placements (0.5%) · 1/4 models (Cl) · 2 of 15 queries · best rank #12x4 (Two by Fo… — 1 placement (0.3%) · 1/4 models (Px) · 1 of 15 queries · best rank #5Accenture Song — 1 placement (0.3%) · 1/4 models (Cl) · 1 of 15 queries · best rank #5Acrylicize — 1 placement (0.3%) · 1/4 models (Cl) · 1 of 15 queries · best rank #1Aesop Agency — 1 placement (0.3%) · 1/4 models (Cl) · 1 of 15 queries · best rank #7Amra & Elma — 1 placement (0.3%) · 1/4 models (Gm) · 1 of 15 queries · best rank #7Bain — 1 placement (0.3%) · 1/4 models (Gm) · 1 of 15 queries · best rank #5Bain & Company — 1 placement (0.3%) · 1/4 models (Px) · 1 of 15 queries · best rank #7Base Design — 1 placement (0.3%) · 1/4 models (Cl) · 1 of 15 queries · best rank #7BCG / BCG Plat… — 1 placement (0.3%) · 1/4 models (Cl) · 1 of 15 queries · best rank #5BDRC Group — 1 placement (0.3%) · 1/4 models (GPT) · 1 of 15 queries · best rank #4Beauty Edit — 1 placement (0.3%) · 1/4 models (Gm) · 1 of 15 queries · best rank #7Blackletter — 1 placement (0.3%) · 1/4 models (Cl) · 1 of 15 queries · best rank #6Blu Spas Inc. — 1 placement (0.3%) · 1/4 models (GPT) · 1 of 15 queries · best rank #1Brand Finance — 1 placement (0.3%) · 1/4 models (GPT) · 1 of 15 queries · best rank #2Brand Lounge — 1 placement (0.3%) · 1/4 models (Gm) · 1 of 15 queries · best rank #3Brand Union (n… — 1 placement (0.3%) · 1/4 models (GPT) · 1 of 15 queries · best rank #6Brand-Atlas Ad… — 1 placement (0.3%) · 1/4 models (Gm) · 1 of 15 queries · best rank #5Brand Bureau — 1 placement (0.3%) · 1/4 models (Gm) · 1 of 15 queries · best rank #6BrandedResi — 1 placement (0.3%) · 1/4 models (Gm) · 1 of 15 queries · best rank #6BrandOpus — 1 placement (0.3%) · 1/4 models (GPT) · 1 of 15 queries · best rank #5BrandPie — 1 placement (0.3%) · 1/4 models (Cl) · 1 of 15 queries · best rank #7Brandsccape — 1 placement (0.3%) · 1/4 models (Gm) · 1 of 15 queries · best rank #7Brash Brands — 1 placement (0.3%) · 1/4 models (Px) · 1 of 15 queries · best rank #5BVA BDRC — 1 placement (0.3%) · 1/4 models (Cl) · 1 of 15 queries · best rank #4C Space — 1 placement (0.3%) · 1/4 models (GPT) · 1 of 15 queries · best rank #7C9 Hotelworks — 1 placement (0.3%) · 1/4 models (Cl) · 1 of 15 queries · best rank #3Carbone Smolan… — 1 placement (0.3%) · 1/4 models (Cl) · 1 of 15 queries · best rank #4Catchword Bran… — 1 placement (0.3%) · 1/4 models (Gm) · 1 of 15 queries · best rank #7CBRE — 1 placement (0.3%) · 1/4 models (GPT) · 1 of 15 queries · best rank #5Centdegrés — 1 placement (0.3%) · 1/4 models (Px) · 1 of 15 queries · best rank #7Collins — 1 placement (0.3%) · 1/4 models (Cl) · 1 of 15 queries · best rank #5Creative Supply — 1 placement (0.3%) · 1/4 models (GPT) · 1 of 15 queries · best rank #6David Collins… — 1 placement (0.3%) · 1/4 models (GPT) · 1 of 15 queries · best rank #7Deloitte Digit… — 1 placement (0.3%) · 1/4 models (Cl) · 1 of 15 queries · best rank #7Deloitte's Tra… — 1 placement (0.3%) · 1/4 models (GPT) · 1 of 15 queries · best rank #5DeSantis Brein… — 1 placement (0.3%) · 1/4 models (Gm) · 1 of 15 queries · best rank #3DesignStudio — 1 placement (0.3%) · 1/4 models (Cl) · 1 of 15 queries · best rank #6Eight Partners… — 1 placement (0.3%) · 1/4 models (Px) · 1 of 15 queries · best rank #1ESPA Internati… — 1 placement (0.3%) · 1/4 models (GPT) · 1 of 15 queries · best rank #4Example — 1 placement (0.3%) · 1/4 models (Gm) · 1 of 15 queries · best rank #2FerebeeLane — 1 placement (0.3%) · 1/4 models (Gm) · 1 of 15 queries · best rank #4Float Studio /… — 1 placement (0.3%) · 1/4 models (Cl) · 1 of 15 queries · best rank #4Foodie Agency — 1 placement (0.3%) · 1/4 models (Gm) · 1 of 15 queries · best rank #1G&CO — 1 placement (0.3%) · 1/4 models (Gm) · 1 of 15 queries · best rank #7GCo — 1 placement (0.3%) · 1/4 models (Gm) · 1 of 15 queries · best rank #5The Gettys Group — 1 placement (0.3%) · 1/4 models (Px) · 1 of 15 queries · best rank #5GFC Brand & Ma… — 1 placement (0.3%) · 1/4 models (Gm) · 1 of 15 queries · best rank #2Global Branded… — 1 placement (0.3%) · 1/4 models (Gm) · 1 of 15 queries · best rank #1GRAF — 1 placement (0.3%) · 1/4 models (Gm) · 1 of 15 queries · best rank #2GWI Consulting — 1 placement (0.3%) · 1/4 models (GPT) · 1 of 15 queries · best rank #6Hirsch Bedner… — 1 placement (0.3%) · 1/4 models (Px) · 1 of 15 queries · best rank #5HOK — 1 placement (0.3%) · 1/4 models (Gm) · 1 of 15 queries · best rank #6Hotel & Leisur… — 1 placement (0.3%) · 1/4 models (Gm) · 1 of 15 queries · best rank #6HVS Global Hos… — 1 placement (0.3%) · 1/4 models (GPT) · 1 of 15 queries · best rank #1HZ — 1 placement (0.3%) · 1/4 models (Px) · 1 of 15 queries · best rank #2Icon Partners — 1 placement (0.3%) · 1/4 models (Gm) · 1 of 15 queries · best rank #3Igor — 1 placement (0.3%) · 1/4 models (Cl) · 1 of 15 queries · best rank #2Igor Internati… — 1 placement (0.3%) · 1/4 models (Px) · 1 of 15 queries · best rank #5Infinite Scale — 1 placement (0.3%) · 1/4 models (Cl) · 1 of 15 queries · best rank #6Integra/IRR Ho… — 1 placement (0.3%) · 1/4 models (Gm) · 1 of 15 queries · best rank #4JLL (Jones Lan… — 1 placement (0.3%) · 1/4 models (GPT) · 1 of 15 queries · best rank #6Jones Knowles… — 1 placement (0.3%) · 1/4 models (Cl) · 1 of 15 queries · best rank #5Kearney — 1 placement (0.3%) · 1/4 models (Cl) · 1 of 15 queries · best rank #6King & Partners — 1 placement (0.3%) · 1/4 models (Gm) · 1 of 15 queries · best rank #3Knight Frank — 1 placement (0.3%) · 1/4 models (Cl) · 1 of 15 queries · best rank #1LABBRAND — 1 placement (0.3%) · 1/4 models (Gm) · 1 of 15 queries · best rank #2Lantern — 1 placement (0.3%) · 1/4 models (Gm) · 1 of 15 queries · best rank #1Luxury Branding — 1 placement (0.3%) · 1/4 models (Px) · 1 of 15 queries · best rank #2Luxury Brandin… — 1 placement (0.3%) · 1/4 models (Cl) · 1 of 15 queries · best rank #6Luxury Partners — 1 placement (0.3%) · 1/4 models (Gm) · 1 of 15 queries · best rank #7M Moser Associ… — 1 placement (0.3%) · 1/4 models (Cl) · 1 of 15 queries · best rank #4MBLM — 1 placement (0.3%) · 1/4 models (Px) · 1 of 15 queries · best rank #5McKinsey Desig… — 1 placement (0.3%) · 1/4 models (Cl) · 1 of 15 queries · best rank #4MMCG — 1 placement (0.3%) · 1/4 models (Gm) · 1 of 15 queries · best rank #5NameStormers — 1 placement (0.3%) · 1/4 models (Cl) · 1 of 15 queries · best rank #4Nelson Associa… — 1 placement (0.3%) · 1/4 models (Gm) · 1 of 15 queries · best rank #2P&C Global — 1 placement (0.3%) · 1/4 models (Gm) · 1 of 15 queries · best rank #6Parts & Labor… — 1 placement (0.3%) · 1/4 models (Cl) · 1 of 15 queries · best rank #5Parts and Labo… — 1 placement (0.3%) · 1/4 models (Cl) · 1 of 15 queries · best rank #3Pearlfisher — 1 placement (0.3%) · 1/4 models (Cl) · 1 of 15 queries · best rank #7Peregryn Agency — 1 placement (0.3%) · 1/4 models (Gm) · 1 of 15 queries · best rank #5Pierre-Yves Ro… — 1 placement (0.3%) · 1/4 models (Gm) · 1 of 15 queries · best rank #7PKF Hospitality — 1 placement (0.3%) · 1/4 models (Gm) · 1 of 15 queries · best rank #3PKF Hospitalit… — 1 placement (0.3%) · 1/4 models (Px) · 1 of 15 queries · best rank #4Positioner — 1 placement (0.3%) · 1/4 models (Gm) · 1 of 15 queries · best rank #3Postcard Commu… — 1 placement (0.3%) · 1/4 models (Px) · 1 of 15 queries · best rank #3Proof Branding — 1 placement (0.3%) · 1/4 models (Gm) · 1 of 15 queries · best rank #7PwC — 1 placement (0.3%) · 1/4 models (Gm) · 1 of 15 queries · best rank #4PwC's Hospital… — 1 placement (0.3%) · 1/4 models (GPT) · 1 of 15 queries · best rank #4PwC's Strategy& — 1 placement (0.3%) · 1/4 models (GPT) · 1 of 15 queries · best rank #5R/GA — 1 placement (0.3%) · 1/4 models (GPT) · 1 of 15 queries · best rank #7Raison d'Être — 1 placement (0.3%) · 1/4 models (Gm) · 1 of 15 queries · best rank #1Raison Pure — 1 placement (0.3%) · 1/4 models (Cl) · 1 of 15 queries · best rank #6River + Wolf — 1 placement (0.3%) · 1/4 models (Px) · 1 of 15 queries · best rank #4ROAM Interior… — 1 placement (0.3%) · 1/4 models (Gm) · 1 of 15 queries · best rank #4ROHE Creative — 1 placement (0.3%) · 1/4 models (Gm) · 1 of 15 queries · best rank #3Rose Ink Works… — 1 placement (0.3%) · 1/4 models (Px) · 1 of 15 queries · best rank #2Saffron — 1 placement (0.3%) · 1/4 models (GPT) · 1 of 15 queries · best rank #7Saffron Brand… — 1 placement (0.3%) · 1/4 models (Px) · 1 of 15 queries · best rank #6Savills — 1 placement (0.3%) · 1/4 models (Cl) · 1 of 15 queries · best rank #2Savills Brande… — 1 placement (0.3%) · 1/4 models (Gm) · 1 of 15 queries · best rank #4SeaHorse Consu… — 1 placement (0.3%) · 1/4 models (Gm) · 1 of 15 queries · best rank #7Selbert Perkin… — 1 placement (0.3%) · 1/4 models (Cl) · 1 of 15 queries · best rank #5Sparcstudio — 1 placement (0.3%) · 1/4 models (Cl) · 1 of 15 queries · best rank #1Spherical — 1 placement (0.3%) · 1/4 models (Gm) · 1 of 15 queries · best rank #4Spinach — 1 placement (0.3%) · 1/4 models (Gm) · 1 of 15 queries · best rank #2Stoneshot — 1 placement (0.3%) · 1/4 models (Cl) · 1 of 15 queries · best rank #5STR (CoStar) — 1 placement (0.3%) · 1/4 models (Cl) · 1 of 15 queries · best rank #4STR Global — 1 placement (0.3%) · 1/4 models (GPT) · 1 of 15 queries · best rank #7Studio Olt / &… — 1 placement (0.3%) · 1/4 models (Cl) · 1 of 15 queries · best rank #5Studiogusto /… — 1 placement (0.3%) · 1/4 models (Cl) · 1 of 15 queries · best rank #5Stylesight / W… — 1 placement (0.3%) · 1/4 models (Cl) · 1 of 15 queries · best rank #3The Brand Comp… — 1 placement (0.3%) · 1/4 models (Cl) · 1 of 15 queries · best rank #3The Brand Cons… — 1 placement (0.3%) · 1/4 models (Gm) · 1 of 15 queries · best rank #3The Lumara Col… — 1 placement (0.3%) · 1/4 models (Gm) · 1 of 15 queries · best rank #5The Luxury Bra… — 1 placement (0.3%) · 1/4 models (GPT) · 1 of 15 queries · best rank #5The Wellness C… — 1 placement (0.3%) · 1/4 models (GPT) · 1 of 15 queries · best rank #5Tungsten Brand… — 1 placement (0.3%) · 1/4 models (GPT) · 1 of 15 queries · best rank #6VLF Spa Consul… — 1 placement (0.3%) · 1/4 models (Gm) · 1 of 15 queries · best rank #4We Are Fine — 1 placement (0.3%) · 1/4 models (Gm) · 1 of 15 queries · best rank #5Wellness House… — 1 placement (0.3%) · 1/4 models (Gm) · 1 of 15 queries · best rank #6WI Hospitality… — 1 placement (0.3%) · 1/4 models (Gm) · 1 of 15 queries · best rank #4Wilson Associa… — 1 placement (0.3%) · 1/4 models (GPT) · 1 of 15 queries · best rank #4Wimberly Inter… — 1 placement (0.3%) · 1/4 models (Cl) · 1 of 15 queries · best rank #7Wolf Ollins — 1 placement (0.3%) · 1/4 models (GPT) · 1 of 15 queries · best rank #7WongDoody — 1 placement (0.3%) · 1/4 models (Cl) · 1 of 15 queries · best rank #2WPP's Superuni… — 1 placement (0.3%) · 1/4 models (Cl) · 1 of 15 queries · best rank #6WSP — 1 placement (0.3%) · 1/4 models (Gm) · 1 of 15 queries · best rank #2WTS Internatio… — 1 placement (0.3%) · 1/4 models (GPT) · 1 of 15 queries · best rank #213 named twice7% of the shelf129 named once34% of the shelfLandor · 37Interbrand · 26Pentagram · 19Lippincott · 15Siegel+Gale · 15FutureBrand · 14Wolff Olins · 10Gensler · 6Prophet · 6Brandteliers · 5Horwath HTL · 5HVS · 5Rockwell Group · 5AvroKO · 4FINE · 4HBA (Hirsch Be… · 4Lexicon Brandi… · 4Mucca · 4QUO Global · 4Yabu Pushelberg · 4WATG Advisory · 4173FIRMS · CHOSEN 385 TIMESspecialists hold 5.2%
In the current ARA IndexNot currently in the ARA Index — shaded by rank, darkest = chosen least often
All 173 firms — the annotated ranking
#NameChosenShareModelsBestΔ
1Landor379.6%4/4#1—
2Interbrand266.8%3/4#1—
3Pentagram194.9%4/4#1—
4Lippincott153.9%3/4#1—
5Siegel+Gale153.9%3/4#1—
6FutureBrand143.6%3/4#2—
7Wolff Olins102.6%4/4#2—
8Gensler61.6%4/4#1—
9Prophet61.6%2/4#2—
10Brandteliers51.3%1/4#1—
11Horwath HTL51.3%3/4#4—
12HVS51.3%3/4#1—
13Rockwell Group51.3%4/4#3—
14AvroKO41.0%3/4#1—
15FINE41.0%1/4#1—
16HBA (Hirsch Be…41.0%4/4#2—
17Lexicon Brandi…41.0%4/4#1—
18Mucca41.0%2/4#3—
19QUO Global41.0%3/4#3—
20WATG Advisory41.0%2/4#1—
21Yabu Pushelberg41.0%4/4#4—
22Boston Consult…30.8%2/4#3—
23CBRE Hotels30.8%3/4#2—
24Craft & Root30.8%1/4#4—
25DesignAgency30.8%1/4#2—
26GOCO Hospitali…30.8%3/4#1—
27JLL Hotels & H…30.8%3/4#3—
28McKinsey & Com…30.8%3/4#5—
29Once Upon a Time30.8%1/4#2—
30Spa Strategy30.8%3/4#2—
31Streetsense30.8%2/4#3—
32A Hundred Monk…20.5%2/4#3—
33Catchword20.5%2/4#2—
34Conran Design…20.5%2/4#5—
35Deloitte20.5%2/4#1—
36Longitude20.5%1/4#4—
37McKinsey20.5%2/4#2—
38Meyer Davis20.5%2/4#5—
39MMGY Global20.5%1/4#1—
40Raison d'Etre20.5%2/4#2—
41Sideways NYC20.5%1/4#4—
42Smallwood20.5%1/4#3—
43Think Hospital…20.5%1/4#2—
44Wunderman Thom…20.5%1/4#1—
452x4 (Two by Fo…10.3%1/4#5—
46Accenture Song10.3%1/4#5—
47Acrylicize10.3%1/4#1—
48Aesop Agency10.3%1/4#7—
49Amra & Elma10.3%1/4#7—
50Bain10.3%1/4#5—
51Bain & Company10.3%1/4#7—
52Base Design10.3%1/4#7—
53BCG / BCG Plat…10.3%1/4#5—
54BDRC Group10.3%1/4#4—
55Beauty Edit10.3%1/4#7—
56Blackletter10.3%1/4#6—
57Blu Spas Inc.10.3%1/4#1—
58Brand Finance10.3%1/4#2—
59Brand Lounge10.3%1/4#3—
60Brand Union (n…10.3%1/4#6—
61Brand-Atlas Ad…10.3%1/4#5—
62Brand Bureau10.3%1/4#6—
63BrandedResi10.3%1/4#6—
64BrandOpus10.3%1/4#5—
65BrandPie10.3%1/4#7—
66Brandsccape10.3%1/4#7—
67Brash Brands10.3%1/4#5—
68BVA BDRC10.3%1/4#4—
69C Space10.3%1/4#7—
70C9 Hotelworks10.3%1/4#3—
71Carbone Smolan…10.3%1/4#4—
72Catchword Bran…10.3%1/4#7—
73CBRE10.3%1/4#5—
74Centdegrés10.3%1/4#7—
75Collins10.3%1/4#5—
76Creative Supply10.3%1/4#6—
77David Collins…10.3%1/4#7—
78Deloitte Digit…10.3%1/4#7—
79Deloitte's Tra…10.3%1/4#5—
80DeSantis Brein…10.3%1/4#3—
81DesignStudio10.3%1/4#6—
82Eight Partners…10.3%1/4#1—
83ESPA Internati…10.3%1/4#4—
84Example10.3%1/4#2—
85FerebeeLane10.3%1/4#4—
86Float Studio /…10.3%1/4#4—
87Foodie Agency10.3%1/4#1—
88G&CO10.3%1/4#7—
89GCo10.3%1/4#5—
90The Gettys Group10.3%1/4#5—
91GFC Brand & Ma…10.3%1/4#2—
92Global Branded…10.3%1/4#1—
93GRAF10.3%1/4#2—
94GWI Consulting10.3%1/4#6—
95Hirsch Bedner…10.3%1/4#5—
96HOK10.3%1/4#6—
97Hotel & Leisur…10.3%1/4#6—
98HVS Global Hos…10.3%1/4#1—
99HZ10.3%1/4#2—
100Icon Partners10.3%1/4#3—
101Igor10.3%1/4#2—
102Igor Internati…10.3%1/4#5—
103Infinite Scale10.3%1/4#6—
104Integra/IRR Ho…10.3%1/4#4—
105JLL (Jones Lan…10.3%1/4#6—
106Jones Knowles…10.3%1/4#5—
107Kearney10.3%1/4#6—
108King & Partners10.3%1/4#3—
109Knight Frank10.3%1/4#1—
110LABBRAND10.3%1/4#2—
111Lantern10.3%1/4#1—
112Luxury Branding10.3%1/4#2—
113Luxury Brandin…10.3%1/4#6—
114Luxury Partners10.3%1/4#7—
115M Moser Associ…10.3%1/4#4—
116MBLM10.3%1/4#5—
117McKinsey Desig…10.3%1/4#4—
118MMCG10.3%1/4#5—
119NameStormers10.3%1/4#4—
120Nelson Associa…10.3%1/4#2—
121P&C Global10.3%1/4#6—
122Parts & Labor…10.3%1/4#5—
123Parts and Labo…10.3%1/4#3—
124Pearlfisher10.3%1/4#7—
125Peregryn Agency10.3%1/4#5—
126Pierre-Yves Ro…10.3%1/4#7—
127PKF Hospitality10.3%1/4#3—
128PKF Hospitalit…10.3%1/4#4—
129Positioner10.3%1/4#3—
130Postcard Commu…10.3%1/4#3—
131Proof Branding10.3%1/4#7—
132PwC10.3%1/4#4—
133PwC's Hospital…10.3%1/4#4—
134PwC's Strategy&10.3%1/4#5—
135R/GA10.3%1/4#7—
136Raison d'Être10.3%1/4#1—
137Raison Pure10.3%1/4#6—
138River + Wolf10.3%1/4#4—
139ROAM Interior…10.3%1/4#4—
140ROHE Creative10.3%1/4#3—
141Rose Ink Works…10.3%1/4#2—
142Saffron10.3%1/4#7—
143Saffron Brand…10.3%1/4#6—
144Savills10.3%1/4#2—
145Savills Brande…10.3%1/4#4—
146SeaHorse Consu…10.3%1/4#7—
147Selbert Perkin…10.3%1/4#5—
148Sparcstudio10.3%1/4#1—
149Spherical10.3%1/4#4—
150Spinach10.3%1/4#2—
151Stoneshot10.3%1/4#5—
152STR (CoStar)10.3%1/4#4—
153STR Global10.3%1/4#7—
154Studio Olt / &…10.3%1/4#5—
155Studiogusto /…10.3%1/4#5—
156Stylesight / W…10.3%1/4#3—
157The Brand Comp…10.3%1/4#3—
158The Brand Cons…10.3%1/4#3—
159The Lumara Col…10.3%1/4#5—
160The Luxury Bra…10.3%1/4#5—
161The Wellness C…10.3%1/4#5—
162Tungsten Brand…10.3%1/4#6—
163VLF Spa Consul…10.3%1/4#4—
164We Are Fine10.3%1/4#5—
165Wellness House…10.3%1/4#6—
166WI Hospitality…10.3%1/4#4—
167Wilson Associa…10.3%1/4#4—
168Wimberly Inter…10.3%1/4#7—
169Wolf Ollins10.3%1/4#7—
170WongDoody10.3%1/4#2—
171WPP's Superuni…10.3%1/4#6—
172WSP10.3%1/4#2—
173WTS Internatio…10.3%1/4#2—
ARA · ALGORITHM READINESS ANALYSIS · ARACO.AI — 4 models × 15 buying questions, top answers per cell. MEASURING AI TRUST IN BRANDS.
Naming variants merged before counting: FutureBrand (+1) · QUO Global (+1) · Landor (+ Landor & Fitch — same firm, renamed). Query counts for merged brands are upper bounds.