The Non-Alc Spirits Leaderboard — ARA Non-Alc Spirits Q4 2026

Competitive Ranking — by Total ARA Score

15 non-alc spirits brands. Five attributes are scored 0 to 20 each and summed to 100. The cohort average is 64. Scores run from 79 to 49, and movement is against Q3 2026.

01 Seedlip

STRONG

-1

02 Lyre's

STRONG

03 Ritual Zero Proof

STRONG

04 Ghia

STRONG

+15

05 Pathfinder

STRONG

06 Monday

STRONG

07 Three Spirit

AVERAGE

08 Kin Euphorics

AVERAGE

09 Spiritless

AVERAGE

10 De Soi

AVERAGE

11 Curious Elixirs

AVERAGE

12 Aplós

WEAK

+10

13 Little Saints

WEAK

+11

14 Everleaf

WEAK

15 Lapo's

WEAK

* no movement figure (9 of 15 brands): 7 are new to the cohort and 2 are re-baselined because the prior reading did not measure them.

WINNER / Top

Seedlip -1

Down 1 point since last quarter, to 79, the largest drop in the category. Largest changes: Findability -2, Identity Fidelity +2.

chosen 18× of 60 / 30% / 4 of 4 models

Seedlip fell 1 point to 79, the largest drop in the category, as Findability slipped 2. AI names Seedlip in many lists but puts it first in only 6 of 60 answers, and skips it in eight of fifteen questions.

Wins: life moment, purchase intent, category recall, wellness.

Absent from: category recall, occasion, wellness.

WINNER / Biggest Rise

Ghia +15

Up 15 points since last quarter, to 77, the largest gain in the category. The gain came from Clarity 10 to 16 and Identity Fidelity 12 to 16.

chosen 20× of 60 / 33% / 4 of 4 models

Ghia rose 15 points to 77, the largest gain in the category, as Clarity and Identity Fidelity each climbed. AI places it on most shortlists as a bitter aperitif but ranks it first in only two of 60 answers.

Wins: wellness, life moment, category recall, purchase intent.

Absent from: category recall, wellness, life moment.

LOSER / Smallest Gain

Ritual Zero Proof +3

Up 3 points since last quarter, to 77, the smallest gain of the 6 returning brands, tied with De Soi. That is 3.5 points behind the cohort median.

chosen 20× of 60 / 33% / 4 of 4 models

Ritual Zero Proof rose 3 points to 77, tied for the smallest gain among returning brands. AI names it in 20 of 60 answers, mostly as a cocktail mixer, but puts it first in only two.

Wins: category recall, wellness, life moment, purchase intent.

Absent from: category recall, occasion, wellness.

LOSER / Bottom

Lapo's 49

Re-baselined: the prior reading did not measure this brand, so no movement figure.

chosen 1× of 60 / 2% / 1 of 4 models

AI names Lapo's in one answer of 60, in sixth place, and never names it first. Name confusion is the main finding, because 28 of 64 answers resolve "Lapo's" to other entities such as Lapo Elkann.

Absent from: category recall, occasion, wellness.