The Shelf — occupancy of the AI recommendation surface
The shelf is every moment an AI hands a shopper a recommendation: 15 consumer queries × 4 models = 60 moments. A moment is claimed when a model names any brand in the cohort. This quarter 37 are claimed and 23 sit empty.
Category recall
Category recall
Occasion
Occasion
Wellness
Wellness
Wellness
Life moment
Life moment
Life moment
Life moment
Purchase intent
Purchase intent
Format
Format
Claimed
9 / 15
9 / 15
6 / 15
13 / 15
Tile size = position in the answer (largest = named first) unclaimed moment
The Shelf
The Full Shelf view captures the top seven brands in each query, across each model regardless of the cohort frame. This is a true, moment in time, snapshot of the shelf set AI is choosing from.
Category recall
Almave Blanco
Beckett's '27 Cinnamon "Whiskey"
Category recall
Giesen 0% Sauvignon Blanc
Prima Pavé Blanc de Blancs
Töst
Ariel Cabernet Sauvignon
Zeronimo Leonis Blend
Proxies
Kally
Oddbird
Thomson & Scott Noughty
Grüvi
Leitz Eins Zwei Zero
Occasion
All The Bitter
Acid League Proxies
Leitz Eins Zwei Zero
St. Agrestis
Wilfred's
Occasion
Wellness
Wellness
Wellness
Botanic Tonics (Feel Free)
Life moment
Life moment
Life moment
Life moment
Purchase intent
St. Agrestis
Rondel Zero
TÖST
Lagunitas
Casamara Club Superclasico
Athletic Brewing Run Wild IPA
Pentire Margarita
Wilderton Citrus Aperitivo
Athletic Brewing Co.
Sierra Nevada Trail Pass IPA
St. Agrestis Phony Negroni
Wilfred's Bitter Aperitif
Purchase intent
Strongwater
All The Bitter
Free Spirits
Athletic Brewing
Heineken 0.0
Format
All The Bitter
Hella Cocktail Co.
Angostura
Wilfred's Bitter Orange & Rosemary
Martini & Rossi Floreale/Vibrante
All the Bitter
Angostura
Thomson & Scott Noughty
Format
Free Spirits The Spirit of Tequila
Free Spirits — The Spirit of Tequila
Free Spirits Canned Margarita
Recess Zero-Proof Lime Margarita
Tile size = position in the answer (largest = named first) unclaimed moment
The long tail
The chart shows the first 7 brands in each answer. 54 further recommendations sit below that line, and 20 brands appear nowhere else — they were never named in the top 7 of any single answer. 19 of those were named exactly once. The most persistent of them are Gruvi, Amaro Lucano, Casamara Club, Fever-Tree Mediterranean Tonic, Fever-Tree Pink Grapefruit — none frequent enough to reach the chart, all real recommendations given to someone asking. The tail is the finding: below the leaders this category has no consensus at all, and the brands filling that space are not the ones any incumbent is watching.
Gruvi · Amaro Lucano · Casamara Club · Fever-Tree Mediterranean Tonic · Fever-Tree Pink Grapefruit · Giffard Alcohol-Free · Hi-Fi Hops · Hop Wtr · LaCroix · Lagunitas Hoppy Refresher · Oceano Zero · Proxies (by Acid League) · Q Mixers · Saicho · San Pellegrino · Surely Sparkling White · Topo Chico · Waterloo · Weihenstephaner · Zeronimo
