ARA Non-Alcoholic Spirits · Q3 2026 · Full Shelf Diagnostic
Seedlip invented this category. Lyre's owns the shelf.
Why these three lead the shelf
1. Lyre'schosen 35× / 13.4% / 4/4 models
Leads the shelf invisibly: the models name it under eleven separate product names. A broad range fragments across an AI shelf and reads weaker than it is.
2. Seedlipchosen 29× / 11.1% / 4/4 models
Named across more questions than Lyre's despite being chosen fewer times: it is the brand the models associate with the category itself, having effectively defined it.
3. Ritual Zero Proofchosen 17× / 6.5% / 4/4 models
Wins the substitution question: what to use instead of gin, instead of whiskey. It describes itself by what it replaces, which is how the question gets asked.
About the AI Shelf
The AI Shelf is the short list of names an AI assistant gives when someone asks what to buy. ChatGPT, Claude, Gemini and Perplexity answer the questions a real buyer asks, and every brand they name lands on the shelf. Your customer sees it before they see yours, and nobody can pay for position on it.
Each time a model chooses a brand over every other brand it could have named, that counts once. 261 choices were made here. Slice size is share of all of them.
13.4%largest holding — Lyre's
23.4%held by the 8 audited brands
89brands named in total
The takeaway
The brand that created this category is no longer its default answer, but that only becomes visible once eleven Lyre's product names are resolved to one house. Counted as strings, the leader disappears.
In the current ARA IndexNot currently in the ARA Index — shaded by rank, darkest = chosen least often
All 89 brands — the annotated ranking
#
Name
Chosen
Share
Models
Best
Δ
1
Lyre's
35
13.4%
4/4
#1
—
2
Seedlip
29
11.1%
4/4
#1
—
3
Ritual Zero Proof
17
6.5%
4/4
#1
—
4
Monday
13
5.0%
4/4
#3
—
5
Athletic Brewing
12
4.6%
4/4
#1
—
6
Ghia
12
4.6%
4/4
#1
—
7
Fever-Tree
6
2.3%
2/4
#1
—
8
Topo Chico
5
1.9%
2/4
#1
—
9
Angostura
4
1.5%
2/4
#1
—
10
Ariel
4
1.5%
4/4
#1
—
11
CleanCo
4
1.5%
3/4
#4
—
12
Everleaf
4
1.5%
2/4
#4
—
13
Kin Euphorics
4
1.5%
2/4
#2
—
14
Q Mixers
4
1.5%
2/4
#4
—
15
San Pellegrino
4
1.5%
2/4
#2
—
16
Three Spirit
4
1.5%
3/4
#4
—
17
Ceder's
3
1.1%
2/4
#4
—
18
Curious Elixirs
3
1.1%
2/4
#3
—
19
Giesen
3
1.1%
3/4
#3
—
20
Heineken 0.0
3
1.1%
3/4
#2
—
21
Kava Haven
3
1.1%
1/4
#1
—
22
LaCroix
3
1.1%
2/4
#1
—
23
Monin
3
1.1%
2/4
#5
—
24
Spiritless
3
1.1%
2/4
#4
—
25
Crossip
2
0.8%
1/4
#1
—
26
De Soi
2
0.8%
1/4
#4
—
27
Fre
2
0.8%
2/4
#2
—
28
Free Spirits
2
0.8%
2/4
#5
—
29
Gruvi
2
0.8%
2/4
#1
—
30
Guinness 0.0
2
0.8%
2/4
#2
—
31
Hiyo
2
0.8%
1/4
#1
—
32
Noughty
2
0.8%
2/4
#2
—
33
Recess
2
0.8%
1/4
#1
—
34
Red Bull
2
0.8%
2/4
#2
—
35
Reed's Extra Ginger Brew
2
0.8%
1/4
#5
—
36
Spindrift
2
0.8%
2/4
#6
—
37
Surely
2
0.8%
2/4
#1
—
38
Wilfred's
2
0.8%
2/4
#3
—
39
Aplós
1
0.4%
1/4
#6
—
40
Bax Botanics
1
0.4%
1/4
#4
—
41
Bravus
1
0.4%
1/4
#3
—
42
Brooklyn Brewery Special Effects
1
0.4%
1/4
#7
—
43
Bubly
1
0.4%
1/4
#3
—
44
Bundaberg
1
0.4%
1/4
#3
—
45
CALM
1
0.4%
1/4
#1
—
46
Casamara Club
1
0.4%
1/4
#5
—
47
Coca-Cola
1
0.4%
1/4
#5
—
48
Crodino
1
0.4%
1/4
#5
—
49
Cut Above
1
0.4%
1/4
#6
—
50
Dandy Blend
1
0.4%
1/4
#7
—
51
Diet Coke
1
0.4%
1/4
#1
—
52
Fee Brothers
1
0.4%
1/4
#4
—
53
Fentimans
1
0.4%
1/4
#1
—
54
Fluère
1
0.4%
1/4
#4
—
55
Freixenet 0.0%
1
0.4%
1/4
#3
—
56
French Bloom
1
0.4%
1/4
#3
—
57
Garden 108
1
0.4%
1/4
#3
—
58
Gerolsteiner
1
0.4%
1/4
#2
—
59
Gingerino
1
0.4%
1/4
#6
—
60
Grove 42
1
0.4%
1/4
#2
—
61
GT's
1
0.4%
1/4
#2
—
62
Health-Ade
1
0.4%
1/4
#3
—
63
Herbal Oasis
1
0.4%
1/4
#2
—
64
Hint Water
1
0.4%
1/4
#4
—
65
Jøyus
1
0.4%
1/4
#7
—
66
Lagunitas Hoppy Refresher
1
0.4%
1/4
#2
—
67
Leitz Eins Zwei Zero
1
0.4%
1/4
#7
—
68
Liquid Death
1
0.4%
1/4
#5
—
69
Martini & Rossi
1
0.4%
1/4
#5
—
70
Moment
1
0.4%
1/4
#5
—
71
Monster
1
0.4%
1/4
#3
—
72
NA Beverage Co.
1
0.4%
1/4
#2
—
73
Natural Calm
1
0.4%
1/4
#1
—
74
Partake
1
0.4%
1/4
#2
—
75
Perrier
1
0.4%
1/4
#4
—
76
Peychaud's
1
0.4%
1/4
#4
—
77
Roots Divino Rosso
1
0.4%
1/4
#1
—
78
Sentia
1
0.4%
1/4
#2
—
79
SodaStream
1
0.4%
1/4
#5
—
80
Spice 94
1
0.4%
1/4
#7
—
81
Sutter Home
1
0.4%
1/4
#4
—
82
Tanqueray 0.0%
1
0.4%
1/4
#7
—
83
Töst
1
0.4%
1/4
#5
—
84
Wild Idol
1
0.4%
1/4
#4
—
85
Wilderton
1
0.4%
1/4
#5
—
86
Zeronimo Leonis Blend
1
0.4%
1/4
#2
—
87
Lapo's
0
0.0%
0/4
—
—
88
Little Saints
0
0.0%
0/4
—
—
89
Pathfinder
0
0.0%
0/4
—
—
ARA · ALGORITHM READINESS ANALYSIS · ARACO.AI — 4 models × 15 drinker questions, top answers per cell. MEASURING AI TRUST IN BRANDS. Naming variants merged before counting: Athletic Brewing · Ceder's · CleanCo · Crossip · Everleaf · Fre · Free Spirits · Giesen · Guinness 0.0 · Kava Haven · Kin Euphorics · LaCroix · Lyre's · Monday · Monin · Noughty · Q Mixers · San Pellegrino · Spiritless · Three Spirit · Wilfred's. Query counts for merged brands are upper bounds.
