ARA Oral Care / Q3 2026 / Full Shelf Diagnostic

The eleven biggest names in oral care hold less than half of their own shelf.

Why these three lead the shelf
1. Colgatechosen 36× / 7.8% / 4/4 models

The only brand that is both everywhere and chosen. Named in twelve of the fifteen questions, and the first answer on whitening across all four models and on everyday care in three of them. Breadth is common here; breadth that converts is not.

2. Crestchosen 34× / 7.4% / 4/4 models

Almost exactly as visible as Colgate and almost never picked. Named in eleven of fifteen questions, but the first answer in only three of sixty. It is the reliable second name on whitening, sensitivity and enamel alike.

3. Sensodynechosen 24× / 5.2% / 4/4 models

The narrowest of the three and the most decisive. It appears in nine questions, not twelve, but owns sensitive teeth across every model and enamel in three. One job, claimed the same way for decades.

About the AI Shelf
The AI Shelf is the short list of names an AI assistant gives when someone asks what to buy. ChatGPT, Claude, Gemini and Perplexity answer the questions a real buyer asks, and every brand they name lands on the shelf. Your customer sees it before they see yours, and nobody can pay for position on it.
Each time a model chooses a brand over every other brand it could have named, that counts once. 462 choices were made here. Slice size is share of all of them.
41.6%held by the 11 audited brands
135brands chosen in total
33.6%audited share of the newer buying questions
The takeaway
The household names still lead this shelf, but they no longer hold it. Ask the classic questions and the eleven audited brands hold roughly half the answers. Ask the newer ones a buyer actually asks now — kids, bad breath, what is worth paying more for, what belongs in your bathroom — and their share falls to a third. The ground the majors have not claimed is not empty. It is occupied by brands most of their executives could not name.
ARA Colgate — chosen 36x (7.8%) / 4/4 models (Cl, GPT, Gm, Px) / 12 of 15 questions / best rank #1 / anchor questions: Q2 10.7 → Q3 8.4 (-2.3)Crest — chosen 34x (7.4%) / 4/4 models (Cl, GPT, Gm, Px) / 11 of 15 questions / best rank #1 / anchor questions: Q2 11.2 → Q3 8.8 (-2.4)Sensodyne — chosen 24x (5.2%) / 4/4 models (Cl, GPT, Gm, Px) / 9 of 15 questions / best rank #1 / anchor questions: Q2 8.7 → Q3 6.8 (-1.9)Tom's of Maine — chosen 21x (4.5%) / 4/4 models (Cl, GPT, Gm, Px) / 10 of 15 questions / best rank #2 / anchor questions: Q2 6.8 → Q3 4.8 (-2.0)Oral-B — chosen 18x (3.9%) / 4/4 models (Cl, GPT, Gm, Px) / 6 of 15 questions / best rank #1 / anchor questions: Q2 6.3 → Q3 4.8 (-1.5)Hello — chosen 15x (3.2%) / 4/4 models (Cl, GPT, Gm, Px) / 10 of 15 questions / best rank #3 / anchor questions: Q2 3.4 → Q3 2.4 (-1.0)Boka — chosen 14x (3.0%) / 4/4 models (Cl, GPT, Gm, Px) / 8 of 15 questions / best rank #1Listerine — chosen 14x (3.0%) / 4/4 models (Cl, GPT, Gm, Px) / 6 of 15 questions / best rank #1 / anchor questions: Q2 5.3 → Q3 4 (-1.3)TheraBreath — chosen 14x (3.0%) / 4/4 models (Cl, GPT, Gm, Px) / 7 of 15 questions / best rank #1Davids — chosen 13x (2.8%) / 4/4 models (Cl, GPT, Gm, Px) / 6 of 15 questions / best rank #1Philips Sonicare — chosen 13x (2.8%) / 4/4 models (Cl, GPT, Gm, Px) / 4 of 15 questions / best rank #1RiseWell — chosen 11x (2.4%) / 4/4 models (Cl, GPT, Gm, Px) / 4 of 15 questions / best rank #1Arm & Hammer — chosen 10x (2.2%) / 4/4 models (Cl, GPT, Gm, Px) / 5 of 15 questions / best rank #3 / anchor questions: Q2 4.9 → Q3 3.6 (-1.3)CloSYS — chosen 10x (2.2%) / 3/4 models (Cl, GPT, Gm) / 5 of 15 questions / best rank #3Cocofloss — chosen 10x (2.2%) / 3/4 models (Cl, Gm, Px) / 6 of 15 questions / best rank #3Parodontax — chosen 10x (2.2%) / 4/4 models (Cl, GPT, Gm, Px) / 5 of 15 questions / best rank #1 / anchor questions: Q2 4.4 → Q3 3.6 (-0.8)Waterpik — chosen 10x (2.2%) / 4/4 models (Cl, GPT, Gm, Px) / 5 of 15 questions / best rank #3Bite — chosen 7x (1.5%) / 3/4 models (Cl, Gm, Px) / 5 of 15 questions / best rank #1ACT — chosen 6x (1.3%) / 4/4 models (Cl, GPT, Gm, Px) / 3 of 15 questions / best rank #2Dr. Bronner's — chosen 6x (1.3%) / 4/4 models (Cl, GPT, Gm, Px) / 2 of 15 questions / best rank #3Aquafresh — chosen 5x (1.1%) / 3/4 models (Cl, Gm, Px) / 2 of 15 questions / best rank #3Marvis — chosen 5x (1.1%) / 3/4 models (Cl, GPT, Gm) / 2 of 15 questions / best rank #1 / anchor questions: Q2 0 → Q3 0 (0.0)Quip — chosen 5x (1.1%) / 3/4 models (Cl, Gm, Px) / 5 of 15 questions / best rank #3 / anchor questions: Q2 1.5 → Q3 1.2 (-0.3)Selahatin — chosen 5x (1.1%) / 3/4 models (GPT, Gm, Px) / 2 of 15 questions / best rank #1Biotène — chosen 4x (0.9%) / 4/4 models (Cl, GPT, Gm, Px) / 4 of 15 questions / best rank #4SURI — chosen 4x (0.9%) / 3/4 models (GPT, Gm, Px) / 3 of 15 questions / best rank #3Burt's Bees — chosen 3x (0.6%) / 2/4 models (Cl, Gm) / 2 of 15 questions / best rank #3Glide — chosen 3x (0.6%) / 3/4 models (GPT, Gm, Px) / 1 of 15 questions / best rank #5Huppy — chosen 3x (0.6%) / 2/4 models (Gm, Px) / 2 of 15 questions / best rank #4LIVFRESH — chosen 3x (0.6%) / 1/4 models (Gm) / 3 of 15 questions / best rank #1OJOOK — chosen 3x (0.6%) / 2/4 models (GPT, Gm) / 2 of 15 questions / best rank #5SmartMouth — chosen 3x (0.6%) / 3/4 models (Cl, Gm, Px) / 1 of 15 questions / best rank #2Aesop — chosen 2x (0.4%) / 2/4 models (GPT, Gm) / 2 of 15 questions / best rank #2Apa Beauty — chosen 2x (0.4%) / 2/4 models (GPT, Gm) / 1 of 15 questions / best rank #3Apagard — chosen 2x (0.4%) / 1/4 models (Gm) / 2 of 15 questions / best rank #6Biotene — chosen 2x (0.4%) / 2/4 models (Gm, Px) / 1 of 15 questions / best rank #8BURST — chosen 2x (0.4%) / 1/4 models (Gm) / 2 of 15 questions / best rank #6Close-Up — chosen 2x (0.4%) / 1/4 models (Gm) / 2 of 15 questions / best rank #15Dental Lace — chosen 2x (0.4%) / 2/4 models (Cl, Gm) / 1 of 15 questions / best rank #11Dr. Tung's — chosen 2x (0.4%) / 2/4 models (Cl, Gm) / 2 of 15 questions / best rank #4Georganics — chosen 2x (0.4%) / 1/4 models (Gm) / 2 of 15 questions / best rank #11GUM — chosen 2x (0.4%) / 1/4 models (Cl) / 2 of 15 questions / best rank #9Oclean — chosen 2x (0.4%) / 1/4 models (Cl) / 2 of 15 questions / best rank #3Peridex — chosen 2x (0.4%) / 2/4 models (Cl, Gm) / 2 of 15 questions / best rank #7Pro-Sys — chosen 2x (0.4%) / 2/4 models (GPT, Gm) / 2 of 15 questions / best rank #4PÄRLA — chosen 2x (0.4%) / 1/4 models (Gm) / 2 of 15 questions / best rank #6Spotlight Oral Care — chosen 2x (0.4%) / 2/4 models (Cl, Px) / 1 of 15 questions / best rank #2usmile — chosen 2x (0.4%) / 1/4 models (Gm) / 2 of 15 questions / best rank #7Weleda — chosen 2x (0.4%) / 2/4 models (GPT, Gm) / 1 of 15 questions / best rank #43M — chosen 1x (0.2%) / 1/4 models (Cl) / 1 of 15 questions / best rank #93M Clinpro 5000 — chosen 1x (0.2%) / 1/4 models (Gm) / 1 of 15 questions / best rank #6ACT Anticavity Fluoride Rinse — chosen 1x (0.2%) / 1/4 models (Px) / 1 of 15 questions / best rank #1Aim — chosen 1x (0.2%) / 1/4 models (Gm) / 1 of 15 questions / best rank #10Banyan Botanicals — chosen 1x (0.2%) / 1/4 models (Gm) / 1 of 15 questions / best rank #20Biomin F — chosen 1x (0.2%) / 1/4 models (Cl) / 1 of 15 questions / best rank #7Biorepair — chosen 1x (0.2%) / 1/4 models (Px) / 1 of 15 questions / best rank #3BLIS K12 — chosen 1x (0.2%) / 1/4 models (Gm) / 1 of 15 questions / best rank #9Brush with Bamboo — chosen 1x (0.2%) / 1/4 models (Cl) / 1 of 15 questions / best rank #6Brush, by Bite — chosen 1x (0.2%) / 1/4 models (Gm) / 1 of 15 questions / best rank #14Bruush — chosen 1x (0.2%) / 1/4 models (Cl) / 1 of 15 questions / best rank #3Burt's Bees Fluoride Toothpaste — chosen 1x (0.2%) / 1/4 models (Cl) / 1 of 15 questions / best rank #6Burts Bees Kids Fluoride Toothpaste — chosen 1x (0.2%) / 1/4 models (Px) / 1 of 15 questions / best rank #4CariFree — chosen 1x (0.2%) / 1/4 models (Gm) / 1 of 15 questions / best rank #8CB12 — chosen 1x (0.2%) / 1/4 models (Px) / 1 of 15 questions / best rank #3Clean Canary — chosen 1x (0.2%) / 1/4 models (Gm) / 1 of 15 questions / best rank #13Cocolab — chosen 1x (0.2%) / 1/4 models (Px) / 1 of 15 questions / best rank #6Corpus Naturals — chosen 1x (0.2%) / 1/4 models (Cl) / 1 of 15 questions / best rank #3Corsodyl — chosen 1x (0.2%) / 1/4 models (Cl) / 1 of 15 questions / best rank #4Culturelle — chosen 1x (0.2%) / 1/4 models (Gm) / 1 of 15 questions / best rank #12Curaprox — chosen 1x (0.2%) / 1/4 models (GPT) / 1 of 15 questions / best rank #5Davines — chosen 1x (0.2%) / 1/4 models (Cl) / 1 of 15 questions / best rank #2Desesh — chosen 1x (0.2%) / 1/4 models (Gm) / 1 of 15 questions / best rank #14Dr. Brite — chosen 1x (0.2%) / 1/4 models (Cl) / 1 of 15 questions / best rank #6Dr. Bronner's All-One Toothpaste — chosen 1x (0.2%) / 1/4 models (Cl) / 1 of 15 questions / best rank #9Earthpaste by Redmond — chosen 1x (0.2%) / 1/4 models (Cl) / 1 of 15 questions / best rank #7EcoRoots — chosen 1x (0.2%) / 1/4 models (Cl) / 1 of 15 questions / best rank #13Etee — chosen 1x (0.2%) / 1/4 models (Gm) / 1 of 15 questions / best rank #12Flossing Ceremony — chosen 1x (0.2%) / 1/4 models (Gm) / 1 of 15 questions / best rank #29Fluoridex — chosen 1x (0.2%) / 1/4 models (Gm) / 1 of 15 questions / best rank #12Fygg — chosen 1x (0.2%) / 1/4 models (Px) / 1 of 15 questions / best rank #8Garden of Life — chosen 1x (0.2%) / 1/4 models (Gm) / 1 of 15 questions / best rank #13GLO Science — chosen 1x (0.2%) / 1/4 models (Cl) / 1 of 15 questions / best rank #14Grin — chosen 1x (0.2%) / 1/4 models (Gm) / 1 of 15 questions / best rank #13GUM Soft-Picks — chosen 1x (0.2%) / 1/4 models (Cl) / 1 of 15 questions / best rank #12Happy Tooth Products — chosen 1x (0.2%) / 1/4 models (Gm) / 1 of 15 questions / best rank #9Himalaya Botanique — chosen 1x (0.2%) / 1/4 models (Cl) / 1 of 15 questions / best rank #5Hismile — chosen 1x (0.2%) / 1/4 models (Cl) / 1 of 15 questions / best rank #1Hyperbiotics — chosen 1x (0.2%) / 1/4 models (Gm) / 1 of 15 questions / best rank #10Kaylaan — chosen 1x (0.2%) / 1/4 models (Gm) / 1 of 15 questions / best rank #15Keeko — chosen 1x (0.2%) / 1/4 models (Gm) / 1 of 15 questions / best rank #2Klēn — chosen 1x (0.2%) / 1/4 models (Gm) / 1 of 15 questions / best rank #2Linhart — chosen 1x (0.2%) / 1/4 models (GPT) / 1 of 15 questions / best rank #4Lumineux — chosen 1x (0.2%) / 1/4 models (Cl) / 1 of 15 questions / best rank #14Made By Dentists — chosen 1x (0.2%) / 1/4 models (Px) / 1 of 15 questions / best rank #5Made By Dentists Ultra Whitening — chosen 1x (0.2%) / 1/4 models (Gm) / 1 of 15 questions / best rank #7Me Mother Earth — chosen 1x (0.2%) / 1/4 models (Gm) / 1 of 15 questions / best rank #16Merakk — chosen 1x (0.2%) / 1/4 models (Gm) / 1 of 15 questions / best rank #1Miessence — chosen 1x (0.2%) / 1/4 models (Gm) / 1 of 15 questions / best rank #25Moon Oral Care — chosen 1x (0.2%) / 1/4 models (Gm) / 1 of 15 questions / best rank #5Nature's Brands — chosen 1x (0.2%) / 1/4 models (Gm) / 1 of 15 questions / best rank #22Nelson Naturals — chosen 1x (0.2%) / 1/4 models (Gm) / 1 of 15 questions / best rank #6Nimbus — chosen 1x (0.2%) / 1/4 models (Gm) / 1 of 15 questions / best rank #4Nix — chosen 1x (0.2%) / 1/4 models (Gm) / 1 of 15 questions / best rank #17Olas — chosen 1x (0.2%) / 1/4 models (Gm) / 1 of 15 questions / best rank #19Opalescence Whitening Toothpaste — chosen 1x (0.2%) / 1/4 models (Gm) / 1 of 15 questions / best rank #4Orabrush — chosen 1x (0.2%) / 1/4 models (Cl) / 1 of 15 questions / best rank #6Orajel — chosen 1x (0.2%) / 1/4 models (Cl) / 1 of 15 questions / best rank #1Oranurse Unflavored Toothpaste — chosen 1x (0.2%) / 1/4 models (Px) / 1 of 15 questions / best rank #5ORL — chosen 1x (0.2%) / 1/4 models (Gm) / 1 of 15 questions / best rank #3Pepsodent — chosen 1x (0.2%) / 1/4 models (Gm) / 1 of 15 questions / best rank #14PerioGard — chosen 1x (0.2%) / 1/4 models (Cl) / 1 of 15 questions / best rank #8Philips Sonicare DiamondClean — chosen 1x (0.2%) / 1/4 models (Cl) / 1 of 15 questions / best rank #10Philips Zoom — chosen 1x (0.2%) / 1/4 models (Cl) / 1 of 15 questions / best rank #15Prevident 5000 — chosen 1x (0.2%) / 1/4 models (Gm) / 1 of 15 questions / best rank #13ProBiora Professional — chosen 1x (0.2%) / 1/4 models (Gm) / 1 of 15 questions / best rank #11ProMineralizer — chosen 1x (0.2%) / 1/4 models (Gm) / 1 of 15 questions / best rank #4Radius — chosen 1x (0.2%) / 1/4 models (Cl) / 1 of 15 questions / best rank #10Regenerate — chosen 1x (0.2%) / 1/4 models (Cl) / 1 of 15 questions / best rank #7Rowe Casa Organics — chosen 1x (0.2%) / 1/4 models (Gm) / 1 of 15 questions / best rank #24Saint — chosen 1x (0.2%) / 1/4 models (Gm) / 1 of 15 questions / best rank #6Simplut — chosen 1x (0.2%) / 1/4 models (Gm) / 1 of 15 questions / best rank #18Snow — chosen 1x (0.2%) / 1/4 models (Cl) / 1 of 15 questions / best rank #4SprinJene Natural — chosen 1x (0.2%) / 1/4 models (Gm) / 1 of 15 questions / best rank #7StellaLife — chosen 1x (0.2%) / 1/4 models (Gm) / 1 of 15 questions / best rank #23SuperBee — chosen 1x (0.2%) / 1/4 models (Gm) / 1 of 15 questions / best rank #7Superfloss — chosen 1x (0.2%) / 1/4 models (Gm) / 1 of 15 questions / best rank #27Supersmile Refreshmint — chosen 1x (0.2%) / 1/4 models (Gm) / 1 of 15 questions / best rank #6Supersmile Teeth Whitening Toothpaste — chosen 1x (0.2%) / 1/4 models (Px) / 1 of 15 questions / best rank #5TePe — chosen 1x (0.2%) / 1/4 models (Gm) / 1 of 15 questions / best rank #7The Breath Co. — chosen 1x (0.2%) / 1/4 models (Px) / 1 of 15 questions / best rank #5The Humble Co. — chosen 1x (0.2%) / 1/4 models (Cl) / 1 of 15 questions / best rank #8TheraBreath Fresh Breath Oral Rinse — chosen 1x (0.2%) / 1/4 models (Px) / 1 of 15 questions / best rank #4TheraBreath Healthy Gums — chosen 1x (0.2%) / 1/4 models (Cl) / 1 of 15 questions / best rank #6Uncle Harry's — chosen 1x (0.2%) / 1/4 models (Cl) / 1 of 15 questions / best rank #8Viva Doria — chosen 1x (0.2%) / 1/4 models (Gm) / 1 of 15 questions / best rank #817 named twice7% of the shelf86 named once19% of the shelfColgate / 36 -2.3Crest / 34 -2.4Sensodyne / 24 -1.9Tom's of Maine / 21 -2.0Oral-B / 18 -1.5Hello / 15 -1.0Boka / 14Listerine / 14 -1.3TheraBreath / 14Davids / 13Philips Sonicare / 13RiseWell / 11SURI / 4Biotène / 4Selahatin / 5Quip / 5 -0.3Marvis / 5 0.0Aquafresh / 5Dr. Bronner's / 6ACT / 6Bite / 7Waterpik / 10Parodontax / 10 -0.8Cocofloss / 10CloSYS / 10Arm & Hammer / 10 -1.3135CHOSEN / CHOSEN 462 TIMESaudited brands hold 41.6%
In the current ARA IndexNot currently in the ARA Index — shaded by rank, darkest = chosen least often
All 135 chosen — the annotated ranking
#NameChosenShareModelsBestΔ anchors
1Colgate367.8%4/4#1-2.3
2Crest347.4%4/4#1-2.4
3Sensodyne245.2%4/4#1-1.9
4Tom's of Maine214.5%4/4#2-2.0
5Oral-B183.9%4/4#1-1.5
6Hello153.2%4/4#3-1.0
7Boka143.0%4/4#1—
8Listerine143.0%4/4#1-1.3
9TheraBreath143.0%4/4#1—
10Davids132.8%4/4#1—
11Philips Sonicare132.8%4/4#1—
12RiseWell112.4%4/4#1—
13Arm & Hammer102.2%4/4#3-1.3
14CloSYS102.2%3/4#3—
15Cocofloss102.2%3/4#3—
16Parodontax102.2%4/4#1-0.8
17Waterpik102.2%4/4#3—
18Bite71.5%3/4#1—
19ACT61.3%4/4#2—
20Dr. Bronner's61.3%4/4#3—
21Aquafresh51.1%3/4#3—
22Marvis51.1%3/4#10.0
23Quip51.1%3/4#3-0.3
24Selahatin51.1%3/4#1—
25Biotène40.9%4/4#4—
26SURI40.9%3/4#3—
27Burt's Bees30.6%2/4#3—
28Glide30.6%3/4#5—
29Huppy30.6%2/4#4—
30LIVFRESH30.6%1/4#1—
31OJOOK30.6%2/4#5—
32SmartMouth30.6%3/4#2—
33Aesop20.4%2/4#2—
34Apa Beauty20.4%2/4#3—
35Apagard20.4%1/4#6—
36Biotene20.4%2/4#8—
37BURST20.4%1/4#6—
38Close-Up20.4%1/4#15—
39Dental Lace20.4%2/4#11—
40Dr. Tung's20.4%2/4#4—
41Georganics20.4%1/4#11—
42GUM20.4%1/4#9—
43Oclean20.4%1/4#3—
44Peridex20.4%2/4#7—
45Pro-Sys20.4%2/4#4—
46PÄRLA20.4%1/4#6—
47Spotlight Oral Care20.4%2/4#2—
48usmile20.4%1/4#7—
49Weleda20.4%2/4#4—
503M10.2%1/4#9—
513M Clinpro 500010.2%1/4#6—
52ACT Anticavity Fluoride Rinse10.2%1/4#1—
53Aim10.2%1/4#10—
54Banyan Botanicals10.2%1/4#20—
55Biomin F10.2%1/4#7—
56Biorepair10.2%1/4#3—
57BLIS K1210.2%1/4#9—
58Brush with Bamboo10.2%1/4#6—
59Brush, by Bite10.2%1/4#14—
60Bruush10.2%1/4#3—
61Burt's Bees Fluoride Toothpaste10.2%1/4#6—
62Burts Bees Kids Fluoride Toothpaste10.2%1/4#4—
63CariFree10.2%1/4#8—
64CB1210.2%1/4#3—
65Clean Canary10.2%1/4#13—
66Cocolab10.2%1/4#6—
67Corpus Naturals10.2%1/4#3—
68Corsodyl10.2%1/4#4—
69Culturelle10.2%1/4#12—
70Curaprox10.2%1/4#5—
71Davines10.2%1/4#2—
72Desesh10.2%1/4#14—
73Dr. Brite10.2%1/4#6—
74Dr. Bronner's All-One Toothpaste10.2%1/4#9—
75Earthpaste by Redmond10.2%1/4#7—
76EcoRoots10.2%1/4#13—
77Etee10.2%1/4#12—
78Flossing Ceremony10.2%1/4#29—
79Fluoridex10.2%1/4#12—
80Fygg10.2%1/4#8—
81Garden of Life10.2%1/4#13—
82GLO Science10.2%1/4#14—
83Grin10.2%1/4#13—
84GUM Soft-Picks10.2%1/4#12—
85Happy Tooth Products10.2%1/4#9—
86Himalaya Botanique10.2%1/4#5—
87Hismile10.2%1/4#1—
88Hyperbiotics10.2%1/4#10—
89Kaylaan10.2%1/4#15—
90Keeko10.2%1/4#2—
91Klēn10.2%1/4#2—
92Linhart10.2%1/4#4—
93Lumineux10.2%1/4#14—
94Made By Dentists10.2%1/4#5—
95Made By Dentists Ultra Whitening10.2%1/4#7—
96Me Mother Earth10.2%1/4#16—
97Merakk10.2%1/4#1—
98Miessence10.2%1/4#25—
99Moon Oral Care10.2%1/4#5—
100Nature's Brands10.2%1/4#22—
101Nelson Naturals10.2%1/4#6—
102Nimbus10.2%1/4#4—
103Nix10.2%1/4#17—
104Olas10.2%1/4#19—
105Opalescence Whitening Toothpaste10.2%1/4#4—
106Orabrush10.2%1/4#6—
107Orajel10.2%1/4#1—
108Oranurse Unflavored Toothpaste10.2%1/4#5—
109ORL10.2%1/4#3—
110Pepsodent10.2%1/4#14—
111PerioGard10.2%1/4#8—
112Philips Sonicare DiamondClean10.2%1/4#10—
113Philips Zoom10.2%1/4#15—
114Prevident 500010.2%1/4#13—
115ProBiora Professional10.2%1/4#11—
116ProMineralizer10.2%1/4#4—
117Radius10.2%1/4#10—
118Regenerate10.2%1/4#7—
119Rowe Casa Organics10.2%1/4#24—
120Saint10.2%1/4#6—
121Simplut10.2%1/4#18—
122Snow10.2%1/4#4—
123SprinJene Natural10.2%1/4#7—
124StellaLife10.2%1/4#23—
125SuperBee10.2%1/4#7—
126Superfloss10.2%1/4#27—
127Supersmile Refreshmint10.2%1/4#6—
128Supersmile Teeth Whitening Toothpaste10.2%1/4#5—
129TePe10.2%1/4#7—
130The Breath Co.10.2%1/4#5—
131The Humble Co.10.2%1/4#8—
132TheraBreath Fresh Breath Oral Rinse10.2%1/4#4—
133TheraBreath Healthy Gums10.2%1/4#6—
134Uncle Harry's10.2%1/4#8—
135Viva Doria10.2%1/4#8—
ARA / ALGORITHM READINESS ANALYSIS / ARACO.AI — 4 models x 15 shopper questions, every brand named per answer. MEASURING AI TRUST IN BRANDS.
Naming variants merged before counting: Apagard / Aquafresh / BURST / Bite / Close-Up / Davids / Dr. Tung's / OJOOK / Pro-Sys / RiseWell / SURI / Selahatin / Waterpik. Query counts for merged brands are upper bounds.
Movement (Δ) is measured on share of the eight questions carried word for word from Q2, in percentage points. Answers ran deeper this quarter (7.8 brands named per answer against 6.4) so raw counts do not compare, and this is the first oral care reading where every model searched the live web, which favours brands with recent third-party coverage. Share, not counts, and read the direction not the decimal — a different basis from the placement counts beside it, which cover every question in the quarter.