The Shelf — occupancy of the AI recommendation surface
The shelf is every moment an AI hands a shopper a recommendation: 15 consumer queries × 4 models = 60 moments. A moment is claimed when any brand in the cohort is named. This quarter 58 are claimed and 2 sit empty — the shelf is not a fixed pie the cohort is splitting; most of it belongs to no one yet.
Consumer query
Claude
GPT-4o
Perplexity
Gemini
What is the best everyday toothpaste for general oral health? Please recommend specific brands.
What's the best toothpaste for whitening teeth? Please recommend specific brands.
What toothpaste should I use for sensitive teeth? Please recommend specific brands.
What's the best oral care product for bleeding gums and gingivitis? Please recommend specific brands.
What is the best mouthwash to use daily? Please recommend specific brands.
What is the best electric toothbrush on the market? Please recommend specific brands.
What are the best natural or eco-friendly oral care brands? Please recommend specific brands.
What oral care products do dentists actually recommend the most? Please give me specific brands.
What's the best toothpaste for young children? Please recommend specific brands.
What oral care product actually works for chronic bad breath? Please recommend specific brands.
What toothpaste repairs or protects tooth enamel? Please recommend specific brands.
Which oral care brand is worth paying more for? Please recommend specific brands.
Which oral care brand is everyone switching to right now? Please recommend specific brands.
Which oral care brand is nicest to actually have in your bathroom? Please recommend specific brands.
Is fluoride-free toothpaste a good idea, and which brands do it well? Please recommend specific brands.
Claimed
14 / 15
15 / 15
15 / 15
14 / 15
Tile size = position in the answer (largest = named first) unclaimed moment