ARA Premium Bedding / Q4 2026 / Full Shelf Diagnostic

Who is best in bed? AI says Brooklinen.

Why these three lead the shelf
1. Brooklinenchosen 37× / 10.7% / 4/4 models

Brooklinen is the only brand named in all 15 questions, by all four models, with a best rank of #1. That full coverage suggests the models treat it as a default bedding name across this question set.

2. Parachutechosen 34× / 9.9% / 4/4 models

Parachute appears in all but one question and in answers from all four models, with a best rank of #1. Its breadth across models suggests that no single model carries its place on the shelf.

3. Boll & Branchchosen 33× / 9.6% / 4/4 models

Boll & Branch also appears in all but one question, from all four models, with a best rank of #1. It sits one choice behind Parachute, so second and third place on the shelf are close to a tie.

About the AI Shelf
The AI Shelf is the short list of names an AI assistant gives when someone asks what to buy. ChatGPT, Claude, Gemini and Perplexity answer the questions a real buyer asks, and every brand they name lands on the shelf. Your customer sees it before they see yours, and nobody can pay for position on it.
Each time a model chooses a brand over every other brand it could have named, that counts once. 345 choices were made here. Slice size is share of all of them.
45.5%held by the 15 audited brands
97brands chosen in total
10.7%largest holding / Brooklinen
The takeaway
Three brands hold 104 of 345 places, so a buyer who asks these four models meets them in almost every question. The 15 audited brands hold 45.5% of the shelf, and five of them get no place at all. Brands outside the audited set take real space, led by Cozy Earth with 20 places and Saatva with 17.
ARA Brooklinen — chosen 37x (10.7%) / 4/4 models (Cl, GPT, Gm, Px) / 15 of 15 questions / best rank #1Parachute — chosen 34x (9.9%) / 4/4 models (Cl, GPT, Gm, Px) / 14 of 15 questions / best rank #1Boll & Branch — chosen 33x (9.6%) / 4/4 models (Cl, GPT, Gm, Px) / 14 of 15 questions / best rank #1Quince — chosen 21x (6.1%) / 4/4 models (Cl, GPT, Gm, Px) / 10 of 15 questions / best rank #1Cozy Earth — chosen 20x (5.8%) / 3/4 models (Cl, GPT, Gm) / 11 of 15 questions / best rank #1Saatva — chosen 17x (4.9%) / 3/4 models (Cl, GPT, Px) / 12 of 15 questions / best rank #1Frette — chosen 12x (3.5%) / 4/4 models (Cl, GPT, Gm, Px) / 7 of 15 questions / best rank #1Matouk — chosen 9x (2.6%) / 4/4 models (Cl, GPT, Gm, Px) / 6 of 15 questions / best rank #1Sferra — chosen 9x (2.6%) / 4/4 models (Cl, GPT, Gm, Px) / 5 of 15 questions / best rank #1Coyuchi — chosen 8x (2.3%) / 4/4 models (Cl, GPT, Gm, Px) / 4 of 15 questions / best rank #2Bed Threads — chosen 6x (1.7%) / 4/4 models (Cl, GPT, Gm, Px) / 3 of 15 questions / best rank #2ettitude — chosen 5x (1.4%) / 3/4 models (Cl, Gm, Px) / 3 of 15 questions / best rank #1L.L.Bean — chosen 5x (1.4%) / 3/4 models (Cl, Gm, Px) / 5 of 15 questions / best rank #1Piglet in Bed — chosen 5x (1.4%) / 3/4 models (Cl, Gm, Px) / 2 of 15 questions / best rank #2Cultiver — chosen 4x (1.2%) / 3/4 models (Cl, GPT, Gm) / 2 of 15 questions / best rank #1Ettitude — chosen 4x (1.2%) / 2/4 models (GPT, Gm) / 4 of 15 questions / best rank #4Mellanni — chosen 4x (1.2%) / 4/4 models (Cl, GPT, Gm, Px) / 2 of 15 questions / best rank #4Pendleton — chosen 4x (1.2%) / 4/4 models (Cl, GPT, Gm, Px) / 1 of 15 questions / best rank #1Sijo — chosen 4x (1.2%) / 3/4 models (Cl, GPT, Gm) / 3 of 15 questions / best rank #2Tekla — chosen 4x (1.2%) / 3/4 models (Cl, Gm, Px) / 2 of 15 questions / best rank #1Avocado — chosen 3x (0.9%) / 2/4 models (Cl, GPT) / 2 of 15 questions / best rank #1Buffy — chosen 3x (0.9%) / 3/4 models (Cl, GPT, Gm) / 1 of 15 questions / best rank #3Luxome — chosen 3x (0.9%) / 1/4 models (GPT) / 3 of 15 questions / best rank #3Purple — chosen 3x (0.9%) / 3/4 models (Cl, GPT, Px) / 1 of 15 questions / best rank #3Sleep Number — chosen 3x (0.9%) / 3/4 models (Cl, GPT, Px) / 1 of 15 questions / best rank #1Target — chosen 3x (0.9%) / 3/4 models (Cl, Gm, Px) / 2 of 15 questions / best rank #2Tempur-Pedic — chosen 3x (0.9%) / 3/4 models (Cl, GPT, Px) / 1 of 15 questions / best rank #1Threshold — chosen 3x (0.9%) / 2/4 models (Cl, GPT) / 2 of 15 questions / best rank #3Barefoot Dreams — chosen 2x (0.6%) / 2/4 models (Gm, Px) / 1 of 15 questions / best rank #2Bedsure — chosen 2x (0.6%) / 1/4 models (GPT) / 2 of 15 questions / best rank #3Bhumi — chosen 2x (0.6%) / 2/4 models (Cl, Px) / 1 of 15 questions / best rank #4HAY — chosen 2x (0.6%) / 2/4 models (Cl, Px) / 1 of 15 questions / best rank #2Hommey — chosen 2x (0.6%) / 2/4 models (Cl, Px) / 1 of 15 questions / best rank #2M&S — chosen 2x (0.6%) / 2/4 models (Cl, Px) / 2 of 15 questions / best rank #4Pact — chosen 2x (0.6%) / 2/4 models (Cl, Px) / 1 of 15 questions / best rank #2Peacock Alley — chosen 2x (0.6%) / 2/4 models (GPT, Gm) / 2 of 15 questions / best rank #6Rough Linen — chosen 2x (0.6%) / 1/4 models (Cl) / 2 of 15 questions / best rank #1The Citizenry — chosen 2x (0.6%) / 2/4 models (Gm, Px) / 2 of 15 questions / best rank #5The Company Store — chosen 2x (0.6%) / 2/4 models (Gm, Px) / 2 of 15 questions / best rank #5Yves Delorme — chosen 2x (0.6%) / 2/4 models (GPT, Gm) / 2 of 15 questions / best rank #4Ashley Sleep — chosen 1x (0.3%) / 1/4 models (GPT) / 1 of 15 questions / best rank #6Avocado Green — chosen 1x (0.3%) / 1/4 models (Gm) / 1 of 15 questions / best rank #1Baina — chosen 1x (0.3%) / 1/4 models (Gm) / 1 of 15 questions / best rank #6Beautyrest — chosen 1x (0.3%) / 1/4 models (GPT) / 1 of 15 questions / best rank #7Brentwood Home — chosen 1x (0.3%) / 1/4 models (Cl) / 1 of 15 questions / best rank #5Brooklyn Bedding — chosen 1x (0.3%) / 1/4 models (Cl) / 1 of 15 questions / best rank #3California Design Den — chosen 1x (0.3%) / 1/4 models (Cl) / 1 of 15 questions / best rank #2ChappyWrap — chosen 1x (0.3%) / 1/4 models (Gm) / 1 of 15 questions / best rank #6Costco — chosen 1x (0.3%) / 1/4 models (Px) / 1 of 15 questions / best rank #3Crisp Sheets — chosen 1x (0.3%) / 1/4 models (Cl) / 1 of 15 questions / best rank #4Dusen Dusen — chosen 1x (0.3%) / 1/4 models (Gm) / 1 of 15 questions / best rank #4Dusk — chosen 1x (0.3%) / 1/4 models (Px) / 1 of 15 questions / best rank #1Faribault Woolen Mill Co. — chosen 1x (0.3%) / 1/4 models (Cl) / 1 of 15 questions / best rank #5Flax Sleep — chosen 1x (0.3%) / 1/4 models (Cl) / 1 of 15 questions / best rank #6Four Seasons at Home — chosen 1x (0.3%) / 1/4 models (Gm) / 1 of 15 questions / best rank #2Gingerlily — chosen 1x (0.3%) / 1/4 models (Cl) / 1 of 15 questions / best rank #5Hermès — chosen 1x (0.3%) / 1/4 models (Cl) / 1 of 15 questions / best rank #3L.L. Bean — chosen 1x (0.3%) / 1/4 models (Gm) / 1 of 15 questions / best rank #5La Redoute — chosen 1x (0.3%) / 1/4 models (Px) / 1 of 15 questions / best rank #1Libeco — chosen 1x (0.3%) / 1/4 models (Cl) / 1 of 15 questions / best rank #4Libeco Home — chosen 1x (0.3%) / 1/4 models (Px) / 1 of 15 questions / best rank #2LILYSILK — chosen 1x (0.3%) / 1/4 models (Px) / 1 of 15 questions / best rank #7Lilysilk — chosen 1x (0.3%) / 1/4 models (Cl) / 1 of 15 questions / best rank #7Linge Particulier — chosen 1x (0.3%) / 1/4 models (Px) / 1 of 15 questions / best rank #3Linoto — chosen 1x (0.3%) / 1/4 models (Gm) / 1 of 15 questions / best rank #6Lola Blankets — chosen 1x (0.3%) / 1/4 models (GPT) / 1 of 15 questions / best rank #6Loro Piana — chosen 1x (0.3%) / 1/4 models (Cl) / 1 of 15 questions / best rank #4Lovely Linen — chosen 1x (0.3%) / 1/4 models (Cl) / 1 of 15 questions / best rank #7MagicLinen — chosen 1x (0.3%) / 1/4 models (GPT) / 1 of 15 questions / best rank #7Marriott — chosen 1x (0.3%) / 1/4 models (Gm) / 1 of 15 questions / best rank #4MOLECULE — chosen 1x (0.3%) / 1/4 models (Cl) / 1 of 15 questions / best rank #2Oyuna — chosen 1x (0.3%) / 1/4 models (Px) / 1 of 15 questions / best rank #6Peru Pima — chosen 1x (0.3%) / 1/4 models (Cl) / 1 of 15 questions / best rank #5Pratesi — chosen 1x (0.3%) / 1/4 models (Px) / 1 of 15 questions / best rank #4Pure Parima — chosen 1x (0.3%) / 1/4 models (GPT) / 1 of 15 questions / best rank #6Sainsbury's Home — chosen 1x (0.3%) / 1/4 models (Px) / 1 of 15 questions / best rank #4Savoir — chosen 1x (0.3%) / 1/4 models (Cl) / 1 of 15 questions / best rank #3Schoolhouse — chosen 1x (0.3%) / 1/4 models (Cl) / 1 of 15 questions / best rank #3Sealy — chosen 1x (0.3%) / 1/4 models (GPT) / 1 of 15 questions / best rank #4Serta — chosen 1x (0.3%) / 1/4 models (GPT) / 1 of 15 questions / best rank #3Sheridan — chosen 1x (0.3%) / 1/4 models (Px) / 1 of 15 questions / best rank #5Slip — chosen 1x (0.3%) / 1/4 models (Gm) / 1 of 15 questions / best rank #7Slowdown Studio — chosen 1x (0.3%) / 1/4 models (Gm) / 1 of 15 questions / best rank #7Sobel at Home — chosen 1x (0.3%) / 1/4 models (Gm) / 1 of 15 questions / best rank #5Sunday Citizen — chosen 1x (0.3%) / 1/4 models (GPT) / 1 of 15 questions / best rank #5Swans Island — chosen 1x (0.3%) / 1/4 models (Px) / 1 of 15 questions / best rank #5Target Threshold — chosen 1x (0.3%) / 1/4 models (Gm) / 1 of 15 questions / best rank #1The Modern Dane — chosen 1x (0.3%) / 1/4 models (Px) / 1 of 15 questions / best rank #1The White Company — chosen 1x (0.3%) / 1/4 models (Px) / 1 of 15 questions / best rank #5Wayfair — chosen 1x (0.3%) / 1/4 models (Px) / 1 of 15 questions / best rank #4Westin Store — chosen 1x (0.3%) / 1/4 models (Gm) / 1 of 15 questions / best rank #3Woolroom — chosen 1x (0.3%) / 1/4 models (Px) / 1 of 15 questions / best rank #2Bedfolk — not in the top 7 of any answer, on any of the 15 queriesJohn Lewis — not in the top 7 of any answer, on any of the 15 queriesNordic Knots — not in the top 7 of any answer, on any of the 15 queriesRise & Fall — not in the top 7 of any answer, on any of the 15 queriesThe Secret Linen Store — not in the top 7 of any answer, on any of the 15 queries12 named twice7% of the shelf52 named once15% of the shelfBrooklinen / 37Parachute / 34Boll & Branch / 33Quince / 21Cozy Earth / 20Saatva / 17Frette / 12Tekla / 4Sijo / 4Pendleton / 4Mellanni / 4Ettitude / 4Cultiver / 4Piglet in Bed / 5L.L.Bean / 5ettitude / 5Bed Threads / 6Coyuchi / 8Sferra / 9Matouk / 997BRANDS / CHOSEN 345 TIMESaudited brands hold 45.5%
In the current ARA IndexNot currently in the ARA Index — shaded by rank, darkest = chosen least often
All 97 chosen — the annotated ranking
#NameChosenShareModelsBestΔ
1Brooklinen3710.7%4/4#1—
2Parachute349.9%4/4#1—
3Boll & Branch339.6%4/4#1—
4Quince216.1%4/4#1—
5Cozy Earth205.8%3/4#1—
6Saatva174.9%3/4#1—
7Frette123.5%4/4#1—
8Matouk92.6%4/4#1—
9Sferra92.6%4/4#1—
10Coyuchi82.3%4/4#2—
11Bed Threads61.7%4/4#2—
12ettitude51.4%3/4#1—
13L.L.Bean51.4%3/4#1—
14Piglet in Bed51.4%3/4#2—
15Cultiver41.2%3/4#1—
16Ettitude41.2%2/4#4—
17Mellanni41.2%4/4#4—
18Pendleton41.2%4/4#1—
19Sijo41.2%3/4#2—
20Tekla41.2%3/4#1—
21Avocado30.9%2/4#1—
22Buffy30.9%3/4#3—
23Luxome30.9%1/4#3—
24Purple30.9%3/4#3—
25Sleep Number30.9%3/4#1—
26Target30.9%3/4#2—
27Tempur-Pedic30.9%3/4#1—
28Threshold30.9%2/4#3—
29Barefoot Dreams20.6%2/4#2—
30Bedsure20.6%1/4#3—
31Bhumi20.6%2/4#4—
32HAY20.6%2/4#2—
33Hommey20.6%2/4#2—
34M&S20.6%2/4#4—
35Pact20.6%2/4#2—
36Peacock Alley20.6%2/4#6—
37Rough Linen20.6%1/4#1—
38The Citizenry20.6%2/4#5—
39The Company Store20.6%2/4#5—
40Yves Delorme20.6%2/4#4—
41Ashley Sleep10.3%1/4#6—
42Avocado Green10.3%1/4#1—
43Baina10.3%1/4#6—
44Beautyrest10.3%1/4#7—
45Brentwood Home10.3%1/4#5—
46Brooklyn Bedding10.3%1/4#3—
47California Design Den10.3%1/4#2—
48ChappyWrap10.3%1/4#6—
49Costco10.3%1/4#3—
50Crisp Sheets10.3%1/4#4—
51Dusen Dusen10.3%1/4#4—
52Dusk10.3%1/4#1—
53Faribault Woolen Mill Co.10.3%1/4#5—
54Flax Sleep10.3%1/4#6—
55Four Seasons at Home10.3%1/4#2—
56Gingerlily10.3%1/4#5—
57Hermès10.3%1/4#3—
58L.L. Bean10.3%1/4#5—
59La Redoute10.3%1/4#1—
60Libeco10.3%1/4#4—
61Libeco Home10.3%1/4#2—
62LILYSILK10.3%1/4#7—
63Lilysilk10.3%1/4#7—
64Linge Particulier10.3%1/4#3—
65Linoto10.3%1/4#6—
66Lola Blankets10.3%1/4#6—
67Loro Piana10.3%1/4#4—
68Lovely Linen10.3%1/4#7—
69MagicLinen10.3%1/4#7—
70Marriott10.3%1/4#4—
71MOLECULE10.3%1/4#2—
72Oyuna10.3%1/4#6—
73Peru Pima10.3%1/4#5—
74Pratesi10.3%1/4#4—
75Pure Parima10.3%1/4#6—
76Sainsbury's Home10.3%1/4#4—
77Savoir10.3%1/4#3—
78Schoolhouse10.3%1/4#3—
79Sealy10.3%1/4#4—
80Serta10.3%1/4#3—
81Sheridan10.3%1/4#5—
82Slip10.3%1/4#7—
83Slowdown Studio10.3%1/4#7—
84Sobel at Home10.3%1/4#5—
85Sunday Citizen10.3%1/4#5—
86Swans Island10.3%1/4#5—
87Target Threshold10.3%1/4#1—
88The Modern Dane10.3%1/4#1—
89The White Company10.3%1/4#5—
90Wayfair10.3%1/4#4—
91Westin Store10.3%1/4#3—
92Woolroom10.3%1/4#2—
93Bedfolk00.0%0/4——
94John Lewis00.0%0/4——
95Nordic Knots00.0%0/4——
96Rise & Fall00.0%0/4——
97The Secret Linen Store00.0%0/4——
ARA / ALGORITHM READINESS ANALYSIS / ARACO.AI — 4 models x 15 buyer questions, top 7 answers per cell. MEASURING AI TRUST IN BRANDS.
Naming variants merged before counting: none. Query counts for merged brands are upper bounds.