Each line is one brand. The blue dot shows how clearly the machines describe the brand. The pink dot shows how distinctly the brand reads as itself. Clarity has a median of 18 out of 20. Identity has a median of 16. The highest identity score is 18, held by Chick-fil-A, Wendy's. Identity uses rubric v1.2.0. Do not compare it with categories scored on an earlier version.