WINNER / Top
+2
Up 2 points since last quarter, to 87, the 5th-largest gain in the category, tied with Jack in the Box and Panda Express. Largest changes: Findability +1, Clarity -1.
chosen 47× of 64 / 73% / 4 of 4 models
Chick-fil-A gained 2 points to 87, chosen in 47 of 64 answers and named first in 15. All four models name it first for families with young kids and for the cleanest restaurants, and no model names it for plant-based options.
Wins: most delicious, first timer, families with kids, breakfast, cleanest.
Absent from: plant based, travelling abroad.
WINNER / Biggest Rise
+12
Up 12 points since last quarter, to 57, the largest gain in the category. The gain came from Findability 6 to 13 and Sentiment 9 to 13.
chosen 0× of 64 / 0% / 0 of 4 models
Sonic rose 12 points to 57, but most of that is a corrected measurement. Last quarter's prompt said only "Sonic", and 17 of its 64 answers were about the video game. This quarter's prompt names the drive-in. No model named Sonic in any of the 64 recommendation answers, the one reading that was never confused, and that zero did not move.
Absent from: americas favourite, most delicious, best value, first timer.
LOSER / Biggest Fall
-3
Down 3 points since last quarter, to 63, the largest drop in the category. The drop came from Identity Fidelity 15 to 13 and Findability 14 to 13.
chosen 5× of 64 / 8% / 2 of 4 models
Domino's fell 3 points to 63, the largest drop in the category, as Identity Fidelity and Findability each lost ground. Gemini carries almost every mention, on value and on the rewards app, and no model names Domino's first in any of the sixty-four answers.
Wins: app and rewards.
Absent from: most delicious, families with kids, eating healthier, plant based.
LOSER / Bottom
-2
Down 2 points since last quarter, to 55, the second-largest drop in the category. Largest changes: Findability -1, Sentiment +1.
chosen 2× of 64 / 3% / 1 of 4 models
Pizza Hut fell 2 points to 55, the second-largest drop in the category. No model put the brand first, and its recent value offers did not reach the value or craveable answers.
Absent from: americas favourite, most delicious, best value, families with kids.