THE TRUST GAP
Every category we have measured / hundreds of brands / dozens of categories.
What AI understands about a brand / whether it hands the brand over.
0
5
10
15
20
Non-Alc Spirits
13
2.5
Feed Additives
12
2
Beverages
16
8
Hospitality
9
1
Beauty
16
8
Beer
17
11
QSR
17
11
Luxury Fashion
17
12
Travel
16.5
12.5
Deodorant
14
12
Oral Care
15.5
13.5
Banking
14
13.5
Chosen
Understood
Not one category sits the other way round.
©ARACO 2026