AI BRAND INTELLIGENCE

Be the brand AI chooses.

ARA is the AI brand intelligence layer between a brand and its artificial twin. Everyone's racing to optimize how brands show up in AI. ARA defines what they should be optimizing toward.

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11×

AI traffic converts at 1.66% vs 0.15% for search.

Microsoft Clarity · Dec 2025

42%

AI lift on e-commerce sites — and growing every quarter.

Adobe Analytics · Q1 2026

44%

of AI-search users say AI is their primary source for buying decisions.

McKinsey · 2026

61%

of US adults use generative AI in 2026.

Pew Research · 2026

Live from the ARA Index

How AI ranks brands in five categories, right now.

5 of 14 categories · 180+ brands scored · Q2 2026

Request your ARA Assessment →

Why now

Three waves of Gen AI. ARA is the third.

Everyone optimized content. Everyone is now optimizing for recommendation. The brands that will win the next decade will be the ones that optimize strategy against how AI actually reads them.

Wave 01

Content

Gen AI made content infinite. Everyone publishes more. Quality flattens.
→
Wave 02

Recommendation

AI moves from generating answers to making decisions. The recommendation layer becomes the discovery layer.
→
Wave 03 · ARA

Strategy

Brands need to know what AI sees, what it gets right, and what it's missing — so strategy can compound rather than scale weakness.

What ARA measures

01 VisibilityCan AI find you?
02 ComprehensionDoes AI like what it understands?
03 FidelityDo you sound distinctive to AI, or generic to the category?
04 RecommendabilityDoes AI recommend you?

~21,000

Data points

704

Model responses

940

Index criteria

Double-pass

Methodology

One score.

0–100

Awesome83–100

Strong70–82

Average56–69

Weak40–55

Invisible0–39

What your ARA Assessment delivers

A diagnostic your CMO can act on this quarter.

Your scores

Overall ARA Index score 0–100 plus a per-dimension score across A1–A5, with the tier label that goes with each.

Category context

Where you sit relative to your category peers — without the deep competitor decomposition reserved for category-level engagements.

Strength / Baggage & Blindspots / Opportunity

A three-section narrative brief: what your brand is winning at in AI, what's dragging it down, and the highest-leverage move to change the score.

What a finding looks like

Baggage & Blindspots

175 years of brand equity. Zero recommendations.

Carlsberg sells in over 150 countries. It is one of the oldest continuously operating beer brands in the world. But when a buyer asks Claude, GPT, Gemini, or Perplexity to recommend a beer — for any occasion, in any style — Carlsberg is named zero times. Not low. Not weak. Zero. The brand has 175 years of equity that AI doesn't see. That's a Baggage & Blindspots finding the marketing team can't fix until they know it exists.

0/20

A3 Synthetic · Beer

Average overall

How it works

From request to findings deck in about two weeks.

Today

Submit the form

Tell us who you are and what brand you'd like scored.

This week

30-min discovery call

We'll confirm fit, scope, and category context. No pitch deck.

~2 weeks

Brief runs

We score your brand across A1–A5 using the ARA methodology and four frontier models.

Delivery

Findings deck

Scores, narrative, and a prioritized opportunity list — yours to act on.